MAM
The art of effective time management for entrepreneurs
Mumbai: As an entrepreneur, time is one of your most precious commodities. With a million tasks to juggle and never enough hours in the day, mastering time management skills is crucial for your productivity and success. Effective time management allows you to accomplish more in less time, reduce stress, and maintain a healthy work-life balance. Here are some essential strategies for entrepreneurs to get a grip on their time:
1. Prioritise ruthlessly
Not all tasks are created equal. Learning to
prioritize ruthlessly is vital. Use a technique like the Eisenhower Matrix to classify tasks into urgent/important, not urgent/important, urgent/unimportant, and not urgent/unimportant buckets. Focus your energy on the important, urgent items first.
2. Practice single-tasking
Multitasking is a myth. When you try to do multiple things at once, you’re actually context switching, which massacres productivity. Train yourself to single-task by blocking time on your calendar for key projects and closing all other apps and distractions.
3. Time box
Open-ended tasks have a funny way of expanding to fill the time allotted. That’s why time boxing – allocating a set period to
work on a task – is so useful. Once the time box expires, evaluate your progress and either move on or renew the time box.
4. Batch process
Internal boundaries – like switching between different types of work – are massive time killers. Group similar tasks together through batch processing. Handle all administrative stuff first, then move to creative work, prospect calls, etc.
5. Say no
Opportunities and commitments will come at you constantly as an entrepreneur. You must be comfortable saying “no” to anything that doesn’t align with your current goals and priorities. Guarding your time zealously is critical.
6. Leverage tools
Use technology to your advantage. Productivity apps like calendars, to-do lists, website blockers, and more can help you map out your day, minimize distractions, and operate more efficiently.
7. Build a team
Understand that you can’t do it all alone. Smart delegation by building a talented team will allow you to concentrate on your unique strengths while others execute more routine tasks.
Mastering time management takes discipline, but the payoff of less overwhelm, greater productivity and more life balance makes it worth the effort for any entrepreneur. Consistently applying these strategies will ensure you’re using your most precious resource – your time – more effectively.
The author of this article is healthcare entrepreneur and RiSAA IVF CEO Dr. Saarthak Bakshi.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
