AD Agencies
The Advertising Club’s EMVIES to be held on 22 March 2024
Mumbai: The Advertising Club gears up to host the latest edition of the EMVIES, widely recognized as the Oscars of the media world that recognizes brand innovators and thought leaders for their pioneering brand and media strategies. With a total of 1892 entries received, EMVIES 2024 will take place on Friday 22 March 2024, at Jio World Convention Centre Mumbai, at 6:30 PM.
The country’s most coveted media award which focuses on Innovation, Strategy, Research, and seamless Integration, EMVIES 2024, has been adjudged by a distinguished jury of media professionals from across the country. Out of 1892 entries received, 471 were shortlisted. The final round of judging was evaluated by seasoned marketing professionals and select creative directors. Emerging as a gold standard amongst media awards, the EMVIES 2024 has over the years grown in scale and strength.
For the first time, the Grand EMVIE was judged by a high-power jury comprising names such as Amit Singhal, Santosh Desai, Agnello Dias, Anil Vishwanath, and Avinash Kaul.
Havas India Group CEO of South East, and North Asia, and president of The Advertising Club Rana Barua, said, “At The Advertising Club, we take immense pride in promoting excellence in the field of Advertising, Media, and Marketing and the EMVIES is a testament to our continuous effort. I’d like to express my gratitude to the jury for giving their precious time, and to the media agencies and brands for demonstrating strong ideas to foster growth of the Advertising, Media, and Marketing industry.”
EMVIES Committee chairperson Punitha Arumugam said, “The increase in the number of entries for EMVIES 2024 underlines the industry’s unwavering commitment to pushing boundaries. We are delighted to recognize the dedication and strategic brilliance reflected in these entries. It has always been our endeavour to celebrate groundbreaking media campaigns that have significantly contributed towards building resonance for brands.”
The vibrant, young, and high-decibel EMVIES is attended by professionals from the Media, Advertising, Research, and Marketing fraternity.
It’s time to book your donor passes and see for yourself who takes home the Grand EMVIE, Best Media Client of the Year, and Best Media Agency of the Year.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
