MAM
The Advertising Club to host Effie India Awards ’21 on 29 Oct
Mumbai: The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m.
This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings with the stakeholders, it was decided to conduct the judging online for the first time and to
add four new categories, said the organisation in a statement. “The Ad Club and the Effie committee also express their sincere gratitude to 520 jury members for their time and support. As many as 317 marketing professionals, 132 planners, 19 media professionals, and 52 specialists have graced the judging process this year,” it added.
“We are delighted to host the Effie Awards again. We are overwhelmed how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home,” said Advertising Club Effie India Awards chairperson Mitrajit Bhattacharya. “The quality of work this year has been exemplary and we are excited to present the best to you on the 29 October. Watch the show online from the comfort of your home or office.”
The Effie India Awards presentation celebration, for the past 21 years, has become a calendar event for the industry with the gala evening attracting over 1500 professionals from the world of advertising, marketing, media, research, PR and communication. The India awards
have also emerged as the third-largest Effie in the world, in terms of participation.
The ‘presenting sponsor’ for this year is Viacom18’s Colors, ‘powered by’ sponsor is MX Player and the ‘category sponsor’ is Aditya Birla Capital. The curated and much-anticipated event will be live-streamed on The AdClub website www.theadvertisingclub.net and The AdClub’s Facebook and YouTube social media sites. The links would be amplified using Twitter and other available media, said the statement.
“A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with delivering tangible business results. More power to them,” said The Advertising Club co-chairperson Effie India Awards Pradeep Dwivedi.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
