MAM
The Advertising Club to host Effie India Awards ’21 on 29 Oct
Mumbai: The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m.
This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings with the stakeholders, it was decided to conduct the judging online for the first time and to
add four new categories, said the organisation in a statement. “The Ad Club and the Effie committee also express their sincere gratitude to 520 jury members for their time and support. As many as 317 marketing professionals, 132 planners, 19 media professionals, and 52 specialists have graced the judging process this year,” it added.
“We are delighted to host the Effie Awards again. We are overwhelmed how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home,” said Advertising Club Effie India Awards chairperson Mitrajit Bhattacharya. “The quality of work this year has been exemplary and we are excited to present the best to you on the 29 October. Watch the show online from the comfort of your home or office.”
The Effie India Awards presentation celebration, for the past 21 years, has become a calendar event for the industry with the gala evening attracting over 1500 professionals from the world of advertising, marketing, media, research, PR and communication. The India awards
have also emerged as the third-largest Effie in the world, in terms of participation.
The ‘presenting sponsor’ for this year is Viacom18’s Colors, ‘powered by’ sponsor is MX Player and the ‘category sponsor’ is Aditya Birla Capital. The curated and much-anticipated event will be live-streamed on The AdClub website www.theadvertisingclub.net and The AdClub’s Facebook and YouTube social media sites. The links would be amplified using Twitter and other available media, said the statement.
“A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with delivering tangible business results. More power to them,” said The Advertising Club co-chairperson Effie India Awards Pradeep Dwivedi.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
