MAM
The Advertising Club gets a new logo
MUMBAI: At the AGM held on 26 September 2012 the name of the Advertising Club Bombay was changed to The Adverting Club, and since then the need of a new logo was impending.
Keeping that in mind, at the 60th EMVIES, the Ad Club president Pratap Bose, in front of the whos who of the industry and a room full of professionals unveiled the new logo. “We had got an approval to change the logo last year itself and have been mulling over it. So, we decided to announce the change at the grandest night which will see a large crow gathering,” says Bose.
The new logo, which is ever changing and can be adapted on any work be it digital, print or film, was created keeping in mind the fact that anyone who is associated with the club can use it on their work.
It took the creator, Sujata Keshavan of Ray+Keshavan, almost a month to develop the new logo. The team from the Advertising Club was very much a part of it and worked on the various drafts before finalising on it.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
