MAM
The Advertising Club gets a new logo
MUMBAI: At the AGM held on 26 September 2012 the name of the Advertising Club Bombay was changed to The Adverting Club, and since then the need of a new logo was impending.
Keeping that in mind, at the 60th EMVIES, the Ad Club president Pratap Bose, in front of the whos who of the industry and a room full of professionals unveiled the new logo. “We had got an approval to change the logo last year itself and have been mulling over it. So, we decided to announce the change at the grandest night which will see a large crow gathering,” says Bose.
The new logo, which is ever changing and can be adapted on any work be it digital, print or film, was created keeping in mind the fact that anyone who is associated with the club can use it on their work.
It took the creator, Sujata Keshavan of Ray+Keshavan, almost a month to develop the new logo. The team from the Advertising Club was very much a part of it and worked on the various drafts before finalising on it.
Brands
Govt moves 16.68 lakh email IDs to Zoho cloud platform, spends Rs 180 crore
Rs 180 crore spend backs push for secure, sovereign email system
NEW DELHI: The government has migrated around 16.68 lakh official email accounts to a cloud platform operated by Zoho, with total spending touching Rs 180.10 crore so far, Parliament was informed.
The update was shared by the Ministry of Electronics and Information Technology in the Lok Sabha on April 1, highlighting a steady expansion of the Centre’s push towards a secure, homegrown digital infrastructure.
The migration has been carried out by the National Informatics Centre, which appointed Zoho as the master system integrator following a competitive bidding process on the Government e-Marketplace. The selection included a proof of concept phase involving shortlisted vendors and government users.
At its core, the initiative is aimed at creating a secure and sovereign email ecosystem for ministries and departments, with the government retaining full ownership of data and intellectual property. The shift also reflects a broader push to reduce reliance on global platforms for critical communication infrastructure.
Costs are tied to usage. The government pays between Rs 170 and Rs 300 per account per month, depending on storage capacity, which ranges from 30 GB to 100 GB. Billing is based on the number of active accounts migrated to the system.
The latest numbers mark a significant jump from December, when about 12.68 lakh accounts had been moved, including 7.45 lakh belonging to central government employees. The pace of migration suggests an accelerated rollout across departments in recent months.
With millions of accounts already onboarded, the project signals a clear shift towards digital sovereignty in official communications. As adoption deepens, the focus will likely turn to performance, scalability and user experience, ensuring that security does not come at the cost of efficiency.
