MAM
The Ad Club re-elects Partho Dasgupta as president
MUMBAI: Advertising, Marketing and media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its sixty sixth annual general meeting. Its current president Partho Dasgupta has been re-elected to lead the body. Under his able leadership, in the past one year, TAC has covered new grounds especially in the area of learning and development, enabling Indian advertising industry to imbibe global best practices, innovate and garner global recognition. He has also come out in support of the industry in these unprecedented times by proactively refunding entry fees for the ABBY Awards 2020.
The Ad Club president Partho Dasgupta said, “It has been an honor to serve and be re-elected as the President of one of the most prestigious Advertising Clubs in the country, and I am truly humbled by the faith and trust that my Industry peers and seniors have bestowed upon me. This is a difficult year for all of us and I look forward to doing our best for the Club in the forthcoming year. As expressed in the beginning of the year, the committee has gone beyond our Marquee events and tried to do new things this year. Initiatives like Leadership Development Programme is something we would like to push forward this year too.”
The below members were elected unopposed.
The Office Bearers of The Advertising Club for 2020-2021 are:
· Partha Sinha: Vice President
· Dr. Bhaskar Das: Secretary
· Aditya Swamy: Jt. Secretary
· Shashi Sinha: Treasurer
Managing committee members include the below-mentioned industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives. These include – Vikas Khanchandani, Pradeep Dwivedi, Sonia Huria, Mitrajit Bhattacharya, Sidharth Rao, Punitha Arumugam, and Raj Nayak.
Here is the list co-opted industry professionals Ajay Kakar, Rana Barua and Sabbas Joseph
The below list of leaders will continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments. These include Debabrata Mukherjee, Avinash Pant, Ajay Chandwani, Kartik Sharma, Asha Kharga, Rathi Gangappa, Sapangeet Rajwant, Namrata Tata, and Sanjay Adesara.
Vikram Sakhuja will continue as a member of the managing committee as the immediate past president for the ensuing year.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
