MAM
Thailand’s Chuo Senko enters India via JV with DDB Mudra
MUMBAI: Thailand‘s media communications group Chuo Senko (Thailand) Public Company Limited is entering India through a joint venture company with DDB Mudra Group.
The two agency networks have floated an entity named Chuo Senko India Co Ltd, 49 per cent of which will be owned by DDB Mudra and 51 per cent by Chuo Senko (46 per cent through Chuo Senko and five per cent through Ad India Ltd).
Incidentally, this is DDB Mudra Group‘s first joint venture as it plans to aggressively expand its business in India. Omnicom has 51 per cent stake in DDB Mudra while the remaining 49 per cent is held by Mudra.
Chuo Senko has invested Rs 5 million for its equity stake in ChuoSenko India.
The JV company has been formed with the intention of launching agencies and firms in the business of advertising, public relation, media, shop decoration and other related advertising services.
Sources said an announcement of the first agency under this JV company will be made as soon as by the end of this month. When contacted, both Chuo Senko and DDB Mudra did not respond to repeated mails and calls.
For DDB Mudra, this deal means tapping into a larger pool of clients. In 2012, the group grew organically with accounts like Ashok Leyland, Adidas, Amway, Bank of Baroda, Carrier Midea and Castrol among others.
Starting in 1963 as a total solution advertising agency in Japan and later shifting its centre of operations to Thailand, Chuo Senko has taken the joint venture route to expand in other Asian markets. It currently has presence in four South East Asian markets apart from Thailand – Vietnam, Malaysia, Cambodia and Indonesia.
In November 2012, the agency formed a business alliance with Japanese agency Daiko Advertising in a bid to expand into the larger markets of the region. Under this business alliance, Chuo Senko enables Daiko to meet wide variety of client needs by utilising six offices of Chuo Senko in Southeast Asia, besides existing Daiko offices, three in China, two in Vietnam, and one each in Taiwan and India. Meanwhile, Chuo Senko will be able to support its existing clients’ business development in both the Chinese and the Japanese market, utilising the Daiko network in Japan and overseas.
Chuo Senko has clients like Honda, Hitachi, Bangkok Tokyo Department Store, Thanachart Bank Public Company, Epson, and Wan Thai Food Industry.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
