Brands
Tesla drives into India: Mumbai showroom opens with high-priced model Y
MUMBAI: Mumbai played host to a pivotal moment in India’s electric vehicle narrative on Tuesday as Tesla officially inaugurated its first showroom, a sleek 4,000 sq ft experience centre at the upscale Maker Maxity Mall in Bandra Kurla complex (BKC).1 The much-anticipated debut marks the EV behemoth’s initial physical foray into one of the globe’s burgeoning EV markets, kicking off its Indian journey with the Model Y SUV.
The Model Y, imported as completely built units (CBUs) from Tesla’s Shanghai Gigafactory, comes with a rather hefty price tag for Indian consumers: the rear-wheel drive variant is listed at Rs 60 lakh, while the long-range version will set buyers back Rs 68 lakh.2 These figures significantly eclipse Tesla’s base pricing in established markets such as the US ($44,900), China (263,500 yuan), and Germany (45,970 euros), largely due to India’s substantial import duties. Customs documentation revealed each Model Y arrived at Mumbai port declared at Rs 27.7 lakh ($31,988), attracting over Rs 21 lakh in import duties, aligning with India’s 70 per cent tariff on fully-built vehicles priced under $40,000.
Beyond the showroom, which is strategically located near Apple’s flagship store, Tesla has imported nearly $1 million worth of Supercharger infrastructure and accessories from the US and China, earmarked for installation around Mumbai to support early adopters. The company is also establishing a dedicated service centre in Kurla West for after-sales support.
The long-term play for India appears clear. Tesla already boasts a registered office in Bengaluru and an engineering hub in Pune. Maharashtra deputy chief minister, Devendra Fadnavis, underscored this broader vision, hailing Tesla’s arrival as more than a mere commercial venture.
“This is not just the inauguration of an experience centre but a statement that Tesla has arrived, a statement that it has arrived in the right city and state, that is Mumbai, Maharashtra. Mumbai stands for innovation and sustainability. Tesla is not just a car and car company but stands for innovation and sustainability,” Fadnavis declared.
Tesla had teased its entry on its India-specific X handle with a coming coon” post, hinting at a July 2025 debut.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
