MAM
Tennis star Venus Williams goes wireless with MForma deal
MUMBAI: This is an alliance that gives tennis fans a chance to hit aces and down the line winners on their mobiles. The MForma Group which provides wireless entertainment and Grand Slam tennis champion Venus Williams have joined forces. This is for the Williams World Tennis which will be brought to mobile phones in the US.
In the game players match their skills against increasingly tougher opponents. Through a series of tournaments where you improve your skills and enhance your ranking at each step, you play against several opponents, including Venus, who possess varying levels of power, speed, and technique. As you win each match, you can reach higher and higher difficulty levels. The game also features a practice mode, where you can hone your skills before competing, and a multiplayer network ranking system, where you can upload your overall ranking and compete against other players.
Williams was quoted in a company release saying, ” “The reaction when hitting the tennis ball is remarkably smooth, and I love the grunts and groans you hear on the difficult shots. MForma has done a great job on this one. I think fans are really going to enjoy it.”
Williams World Tennis is the latest release in MForma’s new mobile sports product line, which is designed to appeal to the significant fan interest in the accomplishments of celebrity athletes. MForma’s mobile sports products also incorporate advanced game features, such as real-time multiplayer capability, in-game chat, high score uploading, and the ability to download additional levels and prizes, such as ringtones or graphics.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
