MAM
Tennis star Venus Williams goes wireless with MForma deal
MUMBAI: This is an alliance that gives tennis fans a chance to hit aces and down the line winners on their mobiles. The MForma Group which provides wireless entertainment and Grand Slam tennis champion Venus Williams have joined forces. This is for the Williams World Tennis which will be brought to mobile phones in the US.
In the game players match their skills against increasingly tougher opponents. Through a series of tournaments where you improve your skills and enhance your ranking at each step, you play against several opponents, including Venus, who possess varying levels of power, speed, and technique. As you win each match, you can reach higher and higher difficulty levels. The game also features a practice mode, where you can hone your skills before competing, and a multiplayer network ranking system, where you can upload your overall ranking and compete against other players.
Williams was quoted in a company release saying, ” “The reaction when hitting the tennis ball is remarkably smooth, and I love the grunts and groans you hear on the difficult shots. MForma has done a great job on this one. I think fans are really going to enjoy it.”
Williams World Tennis is the latest release in MForma’s new mobile sports product line, which is designed to appeal to the significant fan interest in the accomplishments of celebrity athletes. MForma’s mobile sports products also incorporate advanced game features, such as real-time multiplayer capability, in-game chat, high score uploading, and the ability to download additional levels and prizes, such as ringtones or graphics.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
