MAM
TEN Sports launches contest for media, ad community
MUMBAI: With the World Cup celebrating its climatic final act tomorrow; the advertising fraternity is being enticed with – what else? – some more cricket.
Ten Sports, which has the telecast rights for all cricket played in Sharjah, is launching the ‘Cherry Blossom Sharjah Cup Contest’ exclusively for Indian media and advertising trade professionals. The contest is being held in association with indiantelevision.com and will kick off on 24 March and go on till 1 April.
The contest entails answering four simple questions related to the Cherry Blossom Sharjah Cup. Four lucky winners will get an all expenses paid trip to Cherry Blossom Sharjah Cup final on 10 April. Participants can enter the contest online through Indiantelevision.com and its daily newsletters, The TV Linx Reporter and The Ad Linx Reporter.
Srilanka, South Africa and Pakistan are the three teams playing in Cherry Blossom Sharjah Cup 2003. The tournament begins on 1 April with the finals taking place on 10 April. Cherry Blossom is the title sponsor of the Sharjah Cup.
So, what are you waiting for!!! Enter the contest and if lucky you may just be one of the four lucky winners flying off to Sharjah to witness the finals LIVE!!
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
