MAM
Ten Cricket ropes in 12 sponsors for India-South Africa series
MUMBAI: Ten Cricket has roped in 12 sponsors for the India-South Africa cricket series, moving in line with its ad revenue target of Rs 1.4 billion from the tournament that kicks off on 16 December.
Ten Cricket claims to have already sold ad inventory worth Rs 1.3 billion. “Ten Cricket is already booked to capacity inventory and there is a continuing demand,” says Zeel chief revenue officer and head niche channels Joy Chakraborthy.
The broadcaster has signed Tata Docomo, Hero Honda and Micromax as co-sponsors for the India-South Africa series.
The tournament will include three Test Matches, one Twenty20 International and five ODIs.
Chakraborthy said, “We have signed up 12 sponsors – The associate sponsors are IDBI Federal Life Insurance, Maruti Suzuki, Colgate, Berger, Religare Enterprises, Manappuram Gold Loan, Aditya Birla Group and I-Ball.”
Ten Sports CEO Atul Pande said, “Ten Cricket will bring telecast in a viewer friendly format with expert analysis, graphics and world class commentary. At the same time Taj India’s distribution and marketing strength will bring lot of value to advertisers, sponsors and partners.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
