AD Agencies
Tempest Advertising bags three Big Bang Awards, lights up Mumbai debut
Agency wins silver for Dave & Buster’s launch, plus two for Syngenta
MUMBAI: Tempest Advertising has marked the start of its Mumbai innings with a podium finish, picking up three honours at the Big Bang Awards 2025 organised by the Ad Club.
The agency won a silver Big Bang Award for creative excellence in the consumer services category for the launch campaign of Dave & Buster’s in Mumbai. It also secured a silver and a bronze for two Syngenta campaigns, underlining its ability to move seamlessly from lifestyle brands to the heart of Indian agriculture.
For the Dave & Buster’s launch, the team leaned into the brand’s American roots while tuning the message to Mumbai’s high-energy pulse. Built around the line “Eat, Drink, Play & Watch,” the campaign used neon-lit visuals and dynamic storytelling across key outdoor sites in Andheri West, quickly catching the attention of both locals and the advertising fraternity.
In the agriculture category, Tempest’s work for Syngenta NK’s 25-year milestone campaign, “25 साल से सफल, NK फसल,” earned a silver. The brand film celebrated the company’s long-standing relationship with Indian farmers and was well received across its India teams.
The agency also took home a bronze for “Har Kisaan Ka Samadhan,” a product film for Syngenta’s tomato hybrid range. The campaign positioned the brand as a dependable, science-led solutions partner for farmers across the country.
Together, the wins highlight Tempest’s broad creative range, spanning entertainment, consumer services and agricultural brands. Over the years, the agency has collected accolades across platforms such as Pepper, IAA, IMA, AAAI, e4m, Big Bang and Maddys.
With established offices in Hyderabad, Pune and Bengaluru, Tempest continues to expand its footprint while managing a diverse mix of clients across sectors.
Tempest Advertising managing director Turab Lakdawala, said the wins reflect both creative momentum and the agency’s ambitions in the country’s most competitive market. He added that the focus ahead would remain on crafting tailored communication that delivers relevance, impact and long-term value for clients.
As Tempest steps into Mumbai with fresh momentum and a shelf of new silverware, the agency signals that its growth story is not just about geography, but about sharper insights and bigger ideas. If the Big Bang Awards are any indication, this is only the opening act.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
