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Telemedicine gets much-needed boost due to Covid2019
MUMBAI: Covid2019 has forced the entire medical workforce to focus on just the pandemic creating a shortage of clinics and hospitals for other medical needs. This has trained the lens on telemedicine as an alternative option. Telemedicine is a tool that allows a patient to consult a respective Medical Council verified doctor 24*7, from anywhere in the country.
Communicating with a doctor is a huge problem in India, given the skewed doctor-patient ratio in the country that stands at 1:1700. The situation is tense especially in the non-metro areas. Experts believe that telemedicine can function as a great force multiplier in such a scenario.
The system has been around in developed countries for decades and has flourished well. However, in India, it failed to get going due to a lack of technological adoption and an overall reliance on conventional healthcare. The benefits of telemedicine and remote-monitoring have come to fore during the ongoing pandemic crisis.
According to experts, technology supporting telemedicine has been available in India for many years now. However, the reluctance among the public was primarily due to the perception that it is a complicated process suitable to tech-savvy people only. But now, when stepping out is advisable only in times of emergency, teleconsult plays an important role.
Experts also suggest that in the coming years, AI/ML will be used heavily in the healthcare sector. AI/ML can help optimise the limited medical resources countries have by differentiating between emergency and non-emergency cases. So wherever influx is higher and resources are limited, AI/ML can be pivotal. This has encouraged countries to implement long-term telehealth tools and enhance interoperability of electronic medical records.
Practo chief healthcare strategy officer Alexander Kuruvilla told indiantelevision.com that in the last few days Practo received requests from many hospitals and clinics to make online consultation services live for them. The company is also reaching out to a lot of establishments so it can continue consulting their patients online.
He also mentions that the government’s push towards the telemedicine sector will play a key role in giving a fillip to the industry.
According to McKinsey, India could save up to $10 billion in 2025, if telemedicine replaced 30 to 40 per cent of in-person outpatient consultations and there is digitisation in the overall healthcare industry.
Portea Medical COO Vaibhav Tewari says that all doctors and nurses working with the firm have passed rigorous hiring standards, with their backgrounds and medical knowledge verified by senior authorities.
Tewari notes that India has a severe shortage of qualified doctors and the doctor to patient ratio gets worse from non-metro city areas. Telemedicine addresses this problem by providing access to qualified doctors from all parts of the country. It is highly affordable too.
Lybrate is a free platform for users and doctors to use. Users can consult their choice of a doctor privately by paying a consultation fee online. On top of the doctor’s consultation fee, the user has to pay an internet handling fee to Lybrate which makes up for the company’s revenue.
At Portea Medical, patients register on the portal by filling in their details. Subsequently, the patient can consult the doctor, get prescriptions reviewed, diagnostic tests analysed and also seek the doctor’s advice on the treatment process to be adopted. According to Tewari this is usually faster and more affordable than taking a telephonic appointment with a doctor.
Kuruvilla explains, “We wanted to ensure patients and doctors can connect at any time, communicate asynchronously or synchronously depending on their needs. We support three modes of communication on our platform. The first is real-time text-based chat which allows patients and doctors to talk asynchronously where patients can share documents and photos with the doctor real time. For cases that require more attention especially where visual and verbal cues are important, we also support audio and video chat.”
He further adds that built-in features like image sharing, voice calling and video call (only on the app) ensure that doctors get all the required information for a diagnosis and refer for a physical visit to a clinic if required. The response time to get in touch with doctors is also as low as one to 60 seconds in some specialties.
According to Practo Insights, 1 March 2020 onwards, online consultations on the platform grew by 500 per cent, 35 per cent of the consultations are from women while 65 per cent are from men. 60 per cent of the overall queries were from metro cities while 40 per cent of all teleconsults were from Tier-2/3 cities.
Metro cities from where most of the queries are coming include Bengaluru, Delhi NCR, Hyderabad, Mumbai, Pune, and Chennai. Non-metro cities from where most of the queries are coming from are Ahmedabad, Jaipur, Lucknow, Bhubaneshwar and Indore.
Lybrate witnessed a jump of over 120 per cent since the outbreak and the subsequent lockdown. The highest jump has been witnessed from Mumbai, Delhi, Pune, Ahmedabad and Chennai.
Portea Medical saw a 60 per cent spike in teleconsultation since the pandemic broke out and the company is planning to integrate telemedicine as an integral aspect of its future initiatives.
Tewari mentions that digital stethoscopes, ventilators, home dialysis machines, heart monitoring devices and various other remote diagnostic/monitoring tools are used in telemedicine. He also points out that the equipment used by telemedicine service providers is more advanced than the equipment used by doctors at their clinics or in-local hospitals.
Portea Medical currently manages about 120,000+ patient visits each month and works with more than 50 leading hospital partners, 15 pharma majors, and leading insurance companies in India.
According to the Practo, there has been a surge in specialties like gynaecology, (250 per cent), pediatric (350 per cent) and psychiatry (200 per cent).
Queries on mental health grew by 80 per cent in the metro cities in the last two weeks while consultations in tier 2+ cities grew by 35 per cent. Top queries discussed were loneliness, anxiety and stress management and panic attacks.
Discussing the growth plans Kuruvilla quips, “Over the last few days, we’ve received requests from many hospitals and clinics to make the online consultation services live for them. We’re also reaching out to a lot of establishments, so they can continue consulting their patients online.”
Lybrate does not offer bundled service wherein only a handful of doctors are available on the platform. “Going forward, we are aiming for 50 per cent of the doctors in the country to offer teleconsultation through Lybrate,” says Lybrate founder and CEO Saurabh Arora.
Other than that, the company is also focusing on tapping next generation users, especially the youth, not just in metro cities but also in Tier 2 and Tier 3 cities. The focus is to understand their emotional, mental and development needs.
Portea Medical has been seeing a 30 per cent to 50 per cent growth year-on-year. Within home care, elder care is a major focus area for the company. It also has plans to tie up with NGOs and event agencies to create workshops for their new service line, that is, Portea Health Prime to grow elder communities in key cities.
"It will be optimistic to say people will depend upon telemedicine services for healthcare-related issues like they are doing now once the situation normalises. While the trend would see a decline when the situation would begin normalising, it is likely to settle at a point which will be notably higher than the pre-crisis level,” concludes Arora.
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Nodwin Gaming appoints Sonal Varma as global director of live events
Former Comic Con India VP to scale global gaming and pop culture experiences
MUMBAI: Nodwin Gaming has appointed Sonal Varma as global director of live events, bringing on board a seasoned architect of fan communities as the company accelerates its global push in gaming, esports and youth culture.
Varma steps into the role with more than 15 years of experience creating large-scale fan experiences and cultural platforms. She is best known for her long stint at Comic Con India, where she most recently served as vice president and helped transform the convention into one of the country’s most recognisable pop culture gatherings.
At Nodwin Gaming, Varma will lead the strategy, design and execution of the company’s global live event initiatives. Her mandate includes expanding flagship intellectual properties and developing new formats that bring gaming communities together across emerging markets.
Over the years, Varma has been closely associated with building and scaling community-led events such as Comic Con India, Geekly and the Indian Cosplay Championship. Her work has focused on turning niche fandoms into thriving cultural ecosystems by blending entertainment, creator culture and brand partnerships.
Her appointment comes at a time when Nodwin Gaming is expanding its international events footprint through properties such as DreamHack India, NH7 Weekender, Comic Con India and the Battlegrounds Mobile India Series. The company has also been growing its presence across Asia, Europe, the Middle East and Africa through esports tournaments, gaming festivals and fan conventions.
Nodwin Gaming co-founder and managing director Akshat Rathee, said Varma’s experience in building fan-centric platforms would play a key role in the company’s next phase of growth.
“Sonal brings a deep understanding of how live experiences can bring communities together around gaming and pop culture. As we expand our global live events footprint, her experience will help us create experiences that feel authentic and meaningful for audiences across markets,” he said.
Varma said the scale of opportunity at Nodwin Gaming made the move particularly exciting.
“Joining Nodwin Gaming at this moment feels incredibly exciting because the canvas is so large. There are new audiences, new markets and new formats waiting to be explored. I’m looking forward to working with teams across the network to create live experiences that celebrate gaming culture while staying rooted in the communities that power it,” she said.
Over the past few years, Nodwin Gaming has built an ecosystem that stretches across competitive gaming, creator communities, music festivals and youth culture platforms. With Varma now leading global live events, the company is looking to further expand its flagship properties while experimenting with new formats that blend gaming, entertainment and fandom for audiences around the world.
