MAM
TEDxGateway partners with communications specialists Genesis Burson-Marsteller for sixth consecutive year
MUMBAI: A melting pot of ideas, imagination and innovation – TEDxGateway is back with its 10th edition on 2nd December 2018 in Mumbai. Bringing to the fore some path-breaking ideas that have the power to change the world, TEDxGateway is one platform that promises to leave you spellbound. Growing in leaps and bounds, this year, TEDxGateway Dec 2018 will witness 20+ powerhouse speakers from all corners of the world as they take centre stage to a crowd of over 5500 attendees at the Dome at NSCI Mumbai.
Carrying forward TED’S legacy and theme of ‘Ideas Worth Spreading’, TEDxGateway Dec 2018 promises an eclectic mix of achievers, thought leaders, visionaries and disruptors from diverse areas of expertise like education, science, technology, art and culture. Additionally, the main event will also be webcasted across 200 campuses in India and multiple cities hosting TEDx’s across the world, targeting over 150,000+ viewers.
To further bolster the TEDx platform and partake in the phenomenal journey together, Genesis Burson-Marsteller is collaborating with TEDxGateway as its official communications partner. This partnership marks Genesis Burson-Marsteller’s sixth year of association with TEDxGateway, consistently playing a pivotal role in sharing the same vision and amplifying it over the years.
On partnering with TEDxGateway 2016, Prema Sagar, Vice Chair, Burson-Marsteller, Asia-Pacific and Principle Founder, Genesis Burson-Marsteller, said: “TED is a universally recognized platform that has carved a niche for itself by creating a community of intellectually stimulated individuals from across the world. As India’s largest platform for ideas, TEDxGateway truly replicates the same in our homeland. Like every year, Genesis Burson-Marsteller is proud to be associated with TEDxGateway in transforming the world one idea at a time.”
Yashraj S. Akashi, Curator of TEDxGateway and Senior Ambassador of TEDx in India said, “We at TEDxGateway are extremely delighted to continue in our strategic partnership with Genesis Burson-Marsteller for the sixth consecutive year. This year, we are set to take it up a notch with a robust communication driven approach. Coupled with expertise and the creativity that Genesis Burson-Marsteller brings to the table, we are certain that this time TEDxGateway Dec 2018 is set to scale newer heights.”
This year’s TEDxGateway will host achievers including Seema Bansal, an education innovator; Haaziq Kazi and Gitanjali Rao, child prodigies; Mihir Shah, an innovator and entrepreneur; Dr. Pankaj Chaturvedi, Oncologist, Professor & Healthcare Expert; Shri. Raghu Rai, Padmashri Awardee & Acclaimed Photographer; Levon Biss, Photographer; Parag Khanna, Global Strategy Advisor & Geopolitical Futurist; Tom Wujec, technologist and design thinker; Harssh A. Poddar, IPS Officer; Parvati (Paro) Anand, author, storyteller & children's literature advocate; Shabana Basij-Rasikh, educator & humanitarian; Megha Rajagopalan, Investigative Journalist; Rives, host, poet & storyteller; Madhumita Murgia, European Technology Correspondent; Dr Binish Desai, social entrepreneur & innovator; Shantha Barriga, Director of the Disability Division at Human Rights Watch to name a few.
Moreover, the spectacular line-up also includes Storror, Parkour Collective; Maati Baani, World Music Collaborators and Curators; Ameenah Gurib-Fakim, Biodiversity Scientist & Former President of Mauritius; Ananda Shankar Jayant, classical dancer & choreographer; Ashwin Ram, Computer Scientist & AI Expert; Tao Issaro, Freelance Musician, Producer, Programmer, multi-instrumentalist and Eldar Blau aka. The Legendary Strawberry Man, Street Artist.
The event will also see grand performances by Storror, Maati Baani & Shankarananda Kalakshetra followed by multiple sponsored initiatives at the venue. Additionally, the main event will be telecast live on the website TEDxGateway.com/live.
Before the big day, this year, TEDxGateway has introduced UnPlugged – the first ever idea camp and open mic which allows you to immerse yourselves in a day full of disruptive ideas. A freestyle attendee driven idea camp, UnPlugged serves as a platform for anyone who has an extraordinary story to tell and for people who thrive on ideas and innovation. Slated to be held on 3rd November 2018, at ISDI Tower, One Indiabulls Center, Lower Parel; the event opens the doors for one and all to get a glimpse of the TEDxGateway experience before the main event!
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
