MAM
TEDxGateway 2014 partners with Genesis Burson-Marsteller
MUMBAI: Genesis Burson-Marsteller (GBM), a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, is the official communications partner of TEDxGateway, an independently organised TED Conference that will take place at the National Centre Performing Arts (NCPA) in Mumbai on November 2, 2014.
GBM will position and establish TEDxGateway as a leading TED conference in the country, while supporting the event among national and regional media outlets through a robust media and communications strategy.
Expanding on the spirit of TED’s mission, “Ideas Worth Spreading”, the TEDxGateway 2014 conference will focus on “Ideas Worth Doing” by bringing together more than 25 brilliant and dynamic speakers from across India as well as around the world. The speaker line-up comprises of eminent explorers, storytellers, photographers, scientific pioneers, roboticist, social activist, artist, visionaries and provocateurs from across the globe. All speakers will present their world-changing innovative ideas during their brief 15-minute talks.
Participants and speakers at this one-day event include prominent luminaries and industry leaders such as Arsh Shah Dilbagi, a 16 year old Google Science Fair Finalist; Ramesh Raskar who is an Associate Professor and head of the MIT Media Lab’s Camera Culture; Ramanan Laxminarayan, a Drug Resistance Economist; Ram Subramanian, Film Maker, Founder, Handloom Pictures; Graham Hill, Journalist and Founder of TreeHugger.com and LifeEdited; Naresh Narsimhan and Adam Magyar, among many others.
On partnering with TEDxGateway 2014, Prema Sagar, Principal and Founder, Genesis B-M, said: “We are proud of our association with TEDxGateway, a melting pot of creativity, ideation and most importantly, change. We are always looking to expand our repertoire of experience and TED provides us a unique communications opportunity. The prospect of helping TED lead conversations around a range of subjects and establish itself as a science and technology led social movement, excites us.”
“We believe that Genesis BM is best equipped to build the right kind of talkability about the 5th edition of TEDxGateway Conference,” said Yashraj S. Akashi, Senior Ambassador, TEDx India Curator, TEDxGateway. “Working with a consultancy that has strong values and is committed to delivering high impact results is something that we feel very strongly about. We look forward to developing this relationship further.”
TEDxGateway 2014 is presented by JSW, UTI and Abbott.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
