Ad Campaigns
Tecno strikes partnership with KKR, knocks connectivity issues out of the stadium
MUMBAI: Cricket fans, ever screamed ‘no signal!’ right as your favourite batsman hits a six? Frustrating, right? Well, fear no more! Tecno, the smartphone brand that refuses to drop the ball (or signal), has teamed up with Kolkata Knight Riders (KKR) to make sure fans stay plugged into the action. With the new #SignalJeetKa campaign, Tecno is promising a cricket season where the only thing dropping is the opposition’s wickets—not your connection.
Announced on 19 March 2025, this electrifying collaboration aims to amplify the thrill of cricket through uninterrupted connectivity and state-of-the-art technology. Tecno’s sleek, powerful devices will ensure fans experience every boundary, wicket, and nail-biting super over without interruption. How’s that for a partnership?
Tecno Mobile India CEO Arijeet Talapatra shared, “We’re excited to partner with Kolkata Knight Riders. Cricket is an emotion that unites millions, and it aligns perfectly with Tecno’s mission to empower India’s youth. Through our #SignalJeetKa initiative, we aim to ensure fans stay connected and never miss a moment of the thrilling action. Just as KKR gives their all on the field, we’re committed to delivering the best technology to keep fans at the heart of the game.”
KKR’s iconic motto, #KorboLorboJeetbo, echoes Tecno’s own relentless ethos, ‘Stop At Nothing’. Both champion the spirit of hustle, teamwork, and cricket’s vibrant culture. Tecno’s advanced connectivity solutions reaffirm the brand’s commitment to keeping fans at the core of every cricketing moment.
Knight Riders Sports CMO Binda Day added, “Technology is at the forefront of cricket’s growth, especially in India. Our partnership with Tecno is an opportunity to promote a seamless collaboration in this respect. At the Knight Riders, we believe in creating an immersive experience for our fans by bringing them closer to the game we love and that will be our aim through this partnership.”
So, cricket enthusiasts, say goodbye to buffering and hello to cricketing clarity. Thanks to Tecno, the only thing missing signals this season will be opposing batsmen when KKR bowls.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
