Brands
Techugo wins major digital transformation mandates in India
MUMBAI: Techugo, a leading mobile app development company, has secured two high-profile digital transformation contracts with the National Institute of Technology (NIT) Telangana and the National Informatics Centre (NIC) Chhattisgarh. The projects aim to boost digital innovation, streamline operations, and enhance technology-driven service delivery across education and governance.
Under the partnership with NIT Telangana, Techugo will develop next-generation digital platforms to improve operational efficiency, engage students more effectively, and manage the academic lifecycle seamlessly. The project is designed to drive tech adoption across departments while supporting NIT Telangana’s vision of becoming a future-ready, technology-enabled institution.
Meanwhile, the engagement with NIC Chhattisgarh focuses on modernising state-level digital systems for governance and public service delivery. The initiative will prioritise scalable, secure, and user-centric solutions to improve accessibility, transparency, and citizen engagement.
Techugo CEO Abhinav Singh said, “We are privileged to partner with NIT Telangana and NIC Chhattisgarh in their digital transformation journeys. These projects reflect our commitment to building technology solutions that make a measurable impact, whether in digital governance or empowering educational institutions.”
These new contracts strengthen Techugo’s growing presence in large-scale digital transformation projects across government, public sector, and educational ecosystems. With expertise in emerging technologies, system modernisation, and enterprise-grade digital solutions, the company continues to expand its footprint in India and beyond.
Techugo’s latest wins signal a step forward in shaping a smarter, more connected future for both education and governance in India.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
