Brands
Techugo & Nik Baker’s whip up digital delight
MUMBAI: There’s something cooking, and this time, it’s digital. Nik Baker’s, the beloved premium bakery chain known for transforming north India’s café culture, has teamed up with Techugo, a global technology leader, to craft a seamless digital ecosystem that blends indulgence with innovation.
The partnership aims to deliver a next-generation mobile app and in-store tech experience designed to make every bite smoother, smarter, and more rewarding. The upcoming Nik Baker’s mobile app will allow food lovers to browse exclusive products, place quick orders, receive personalised recommendations, and redeem loyalty rewards, all through a frictionless checkout system supporting multiple payment options.
Inside the cafés, Techugo’s digital solutions will add flavour to convenience. Each table will feature scannable QR codes for instant menu access and ordering, with the system synced in real time with the kitchen and admin panels to ensure quick, accurate service.
Commenting on the collaboration, Techugo COO Ankit Singh said, “We are thrilled to partner with one of north India’s most adored bakery brands. Our goal is to build a scalable, intuitive, and future-ready platform that enhances customer experience while strengthening backend efficiency.”
The initiative also includes an advanced admin dashboard for real-time order tracking, inventory management, and performance insights, ensuring consistency across Nik Baker’s 34 bustling outlets.
By pairing its signature charm with Techugo’s innovation, Nik Baker’s is serving up a fresh recipe for café culture, one where taste meets technology and every order is a little more delightful.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
