MAM
Tech Mahindra recognised as fastest growing organisation in ‘Brand Strength’ by Brand Finance
Mumbai: Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has been recognised as the fastest-growing brand in brand strength amongst the top 15 IT services brands by Brand Finance, the global brand evaluation firm. Its brand value registered a robust growth of 45 per cent over the last two years and jumped to $ three billion along with an upgrade in brand strength from AA- to AA+ rating. The company is also rated amongst the top seven global brands in brand strength.
Over the past year, Tech Mahindra has been strengthening its brand presence on a global scale to fulfill its promise of ‘Connected World. Connected Experiences.’ The company has consistently emerged as a leader in sustainability, people centricity, and as a preferred partner to drive digital transformation agenda with its promise of ‘NXT.NOW’ to customers across industries.
“The last two years have been unprecedented and disruptive in many ways for the IT and digital industry, and building a brand with a purpose has become even more critical. The only way we can survive and thrive in this landscape is with brand equity – giving our partners, customers, employees, and all stakeholders a reason to choose and trust us,” stated Tech Mahindra global chief people officer and head of marketing Harshvendra Soin. “Staying rooted in brand purpose, therefore, becomes critical for any organisation to remain desirable to their customers and communities they serve, while making them resilient to any adversities or disruptions. This growth in our brand strength is a testimony of our ability to live our rise values and drive a meaningful change on-ground.”
Tech Mahindra recently became the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. Additionally, the brand remains committed to becoming carbon neutral by 2030 and net-zero before 2050 to create a greener, more sustainable future. At the same time, the company is devoting time, effort, and resources to curb the adverse impact of Covid-19 on communities through initiatives like #ResolvetoRise to drive meaningful actions on-ground.
“Tech Mahindra with its refreshed ‘NXT.NOW’ framework, places focus on digital transformation offerings for its global clients. Its brand value has grown by an impressive 45% in the last two years on the back of aggressively gaining ground in high CAGR industry verticals while also ensuring that the brand retains its customer loyalty,” said Brand Finance CEO and chairman David Haigh. “We expect the company to continue its investment in the brand as it targets the next stage of growth by investing in innovation, new verticals, and geographies. We have observed that Tech Mahindra brand has balanced the growth in brand strength and remained relevant with focused initiatives in the area of sustainability, diversity, efficient brand building and cloud transformation.”
Tech Mahindra continues to move ahead and expand its digital capabilities to new geographies and sectors like BFSI, insurance, media and entertainment through strategic deals and niche acquisitions like DigitalOnUs, CTC, Perigord, Brainscale Inc. Beris Consulting, Activus, Infostar, Eventus Solutions Group among others. Further, with active participation at the World Economic Forum, Tech Mahindra has been consistently stressing on the need to adopt next-generation technologies intelligently to enhance human capabilities and sensitivities and transition from a traditional to a circular and sustainable economy.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
