Brands
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices
MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for mobile, for advertisers like telecom providers and media and entertainment companies. The solution will transform mobile video advertising by enabling them to develop and distribute innovative and engaging video advertisements on mobile.
The new solution is an addition to the capitalise component of Tech Mahindra’s VU platform (Video Unlimited) that caters to 4Cs of content: Create, Curate, Circulate, and Capitalize. Through this partnership, organisations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading global mobile applications.
Tech Mahindra president, communications, media & entertainment business Manish Vyas said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind adtech platform.”
With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP. InMobi’s commitment to transparency and verifiable measurement through trusted third parties will be available by default to all Tech Mahindra customers working with InMobi.
InMobi Group co-founder and InMobi Marketing Cloud CEO Abhay Singhal said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising. Our commitment to full transparency and leading partnerships with third-party measurement and verification companies will help Tech Mahindra’s clients have the trust and vision needed to make in-app advertising work well on their terms.”
As part of the TechMNxt charter, Tech Mahindra is focused on building an ecosystem that supports collaboration in the real sense. As a step in this direction, Tech Mahindra has collaborated with some of the finest businesses, working with academia, drawing from the millennial workforce and jointly creating cutting-edge technology solutions with partners.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
