MAM
Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare
In a major development in the branding and communication space, Teamology Softech and Media Services, one of India’s fastest-growing digital PR consultancies, has been awarded the PR and media mandate for Rawbare. Rawbare is a rapidly growing and trendsetting name in the premium eyewear market. Founded with a vision to redefine luxury and functionality in eyewear, Rawbare has quickly established itself as a go-to brand for the style-conscious generation. Known for its bold designs, flawless craftsmanship, Rawbare has expanded its footprint across metros and other cities with both online and offline presence.
With this mandate, Teamology manages the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships. Moreover, the team creates powerful narratives that effectively convey the brand’s message globally. This collaboration aims to elevate Rawbare’s visibility in competitive markets. Digital PR helps it to drive deeper engagement with its growing community of fashion-forward consumers.
From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)
Speaking about the partnership, Affan Ahmad, Co-Founder and CEO of Rawbare, stated: “Teamology provides the perfect PR strategy, supported by their creative team. We’ve been following their work and truly admire how they’ve helped numerous brands establish market dominance. With this partnership, we’re confident that Rawbare will reach new heights, both in India and internationally.”
Harpreet Singh, Co-Founder of Rawbare, added:
“Partnering with Teamology is a strategic move to strengthen our brand presence. Their expertise in PR and creative approach aligns perfectly with our vision. We look forward to seeing how this collaboration helps Rawbare expand its reach and make a lasting impact in the eyewear industry.”
Shahid Javed, Co-Founder of Rawbare, said:
“We’ve always believed that branding goes beyond just visibility — it’s about building a culture and emotional connection with your audience. We trust the innovative approaches of Teamology as they strengthen our connection with target customers. Their strategic moves have made them the perfect partner for our next growth phase.”
Gulrez Alam, Director at Teamology, added:
“We feel honoured to collaborate with Rawbare – a brand that aligns perfectly with today’s demand for design and functionality. We focus on shaping clear brand messages and creating high-impact brand campaigns for Rawbare that drive meaningful engagement across all media platforms.”
This collaboration represents another milestone for Teamology, which continues to build a strong portfolio across Fashion, Fintech, FMCG, and Lifestyle sectors, cementing its position as a trusted growth partner for new-age brands.
MAM
Madison World to launch AI platform M BrAIn for media planning
Agency group invests about $1 million as it shifts to AI driven growth planning.
MUMBAI: If media planning once ran on spreadsheets and gut instinct, the next chapter may run on algorithms and curiosity. Madison World is preparing to roll out the first version of its proprietary artificial intelligence platform Madison M BrAIn in early April, as the independent agency group accelerates its transition toward AI driven planning and product led media services.
The platform, expected to involve an investment of around $1 million, is designed to reshape how the agency approaches strategy by combining internal knowledge, external data sources and advanced AI models into a single intelligence ecosystem.
According to Madison Media, OOH and Hiveminds partner and group CEO Ajit Varghese the initiative forms part of a larger structural rethink within the organisation. “Traditionally agencies built frameworks around media planning and allocation. We are redesigning that structure into what we call a Growth Planning System (GPS),” Varghese said.
The shift reflects a growing belief that effective media strategy must begin earlier in the decision making process. Instead of jumping directly to channel allocation, planners must first decode the market itself identifying consumer barriers, purchase triggers and the core challenges facing a brand.
Once those insights are mapped, agencies can build clearer growth agendas for clients and design media strategies that connect more closely with business outcomes.
To support that approach, Madison has built Madison M BrAIn as what it describes as a human AI cognitive ecosystem. Acting as a central intelligence hub, the platform aggregates proprietary insights alongside external data sources and large language models, enabling planners to access deeper market intelligence before building campaign strategies.
Varghese said one of the core objectives is to democratise knowledge across the organisation. “In the past, this level of understanding was largely available to senior leaders or experienced strategists. With Madison M BrAIn, even a junior planner should be able to access the same intelligence and approach clients with a far more informed perspective,” he said.
The agency has already implemented the new planning philosophy internally and completed three months of testing for the AI platform, with early trials showing encouraging results in terms of learning capability and system performance.
While the first version relied on global large language models, Madison is now developing its own proprietary Small Language Model (SLM) to serve as the core of the M BrAIn ecosystem.
“The SLM will be able to read global LLMs, but the LLMs cannot read the SLM,” Varghese explained. “That ensures all the intelligence we build remains within the Madison ecosystem and strengthens our proprietary knowledge base.”
The first version of Madison M BrAIn is expected to go live in early April, with a more refined version targeted by the end of June. Over time, the platform will integrate additional external data streams and APIs including consumer insight platforms, social listening tools and client datasets.
These integrations are expected to enhance the system’s learning capability and enable it to generate increasingly sophisticated strategic recommendations.
Although the platform is currently being deployed for internal use, Madison sees potential for it to evolve into a licensable product in the future.
“At the moment, our focus is to stabilise and strengthen M BrAIn internally. But over time there is potential for this to become a product that could be licensed externally,” Varghese said.
The AI platform is also part of a wider technology transformation underway at the agency group. Alongside M BrAIn, Madison is building a broader digital infrastructure called the Catalyst operating system, which aims to integrate operational processes, data and product platforms into a unified ecosystem.
This broader technology stack could require an additional $1 million to $1.5 million investment over time, though spending will be phased and reviewed regularly.
“We are evaluating progress every three months and prioritising the most critical capabilities first,” Varghese said.
Madison expects the full AI and operating ecosystem to be fully functional within 12 to 18 months, positioning the agency to combine human strategy with machine intelligence as the advertising industry enters its next data driven phase.
