MAM
Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare
In a major development in the branding and communication space, Teamology Softech and Media Services, one of India’s fastest-growing digital PR consultancies, has been awarded the PR and media mandate for Rawbare. Rawbare is a rapidly growing and trendsetting name in the premium eyewear market. Founded with a vision to redefine luxury and functionality in eyewear, Rawbare has quickly established itself as a go-to brand for the style-conscious generation. Known for its bold designs, flawless craftsmanship, Rawbare has expanded its footprint across metros and other cities with both online and offline presence.
With this mandate, Teamology manages the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships. Moreover, the team creates powerful narratives that effectively convey the brand’s message globally. This collaboration aims to elevate Rawbare’s visibility in competitive markets. Digital PR helps it to drive deeper engagement with its growing community of fashion-forward consumers.
From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)
Speaking about the partnership, Affan Ahmad, Co-Founder and CEO of Rawbare, stated: “Teamology provides the perfect PR strategy, supported by their creative team. We’ve been following their work and truly admire how they’ve helped numerous brands establish market dominance. With this partnership, we’re confident that Rawbare will reach new heights, both in India and internationally.”
Harpreet Singh, Co-Founder of Rawbare, added:
“Partnering with Teamology is a strategic move to strengthen our brand presence. Their expertise in PR and creative approach aligns perfectly with our vision. We look forward to seeing how this collaboration helps Rawbare expand its reach and make a lasting impact in the eyewear industry.”
Shahid Javed, Co-Founder of Rawbare, said:
“We’ve always believed that branding goes beyond just visibility — it’s about building a culture and emotional connection with your audience. We trust the innovative approaches of Teamology as they strengthen our connection with target customers. Their strategic moves have made them the perfect partner for our next growth phase.”
Gulrez Alam, Director at Teamology, added:
“We feel honoured to collaborate with Rawbare – a brand that aligns perfectly with today’s demand for design and functionality. We focus on shaping clear brand messages and creating high-impact brand campaigns for Rawbare that drive meaningful engagement across all media platforms.”
This collaboration represents another milestone for Teamology, which continues to build a strong portfolio across Fashion, Fintech, FMCG, and Lifestyle sectors, cementing its position as a trusted growth partner for new-age brands.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
