MAM
Team Pumpkin Bags Social Media Mandate for &Me
Mumbai: Team Pumpkin, India's leading Marketing and PR Agency has won the Social Media mandate for &Me, the country’s only functional beverages brand which focuses on the unique nutritional needs of women and solves their greatest concerns about beauty, fitness, and menstruation.
The Brand &Me is credited with launching India’s first PMS drink with a unique blend of fruits, vegetables, flowers & spices with ayurvedic super herbs and micronutrients to help in painful pre-menstrual symptoms of bloating, cramps and fatigue. It also has PCOS and Beauty related product portfolio in its collection. The Brand is a brainchild of IIT and Standford Alumnus Ankur Goyal and funded by Matrix Partners & Early-stage consumer VC Fund Sauce.
Speaking on the occasion Sheta Mittal, Co-Founder, &Me said, "&Me is the first and only dedicated women's health brand. &Me is leading the effort in driving awareness on Women’s nutritional health in India and we are excited to partner with Team Pumpkin for helping us drive engagement through innovative content. Our recently launched Campaign #Unstoppable: Inspiring and Celebrating the Unstoppable women (1 July – 27 Sep 2019), in collaboration with the team is garnering overwhelming response. In July we featured 20 interviews with women leaders across Corporates (e.g. facebook, future group), Startup founders (e.g, Kalki, Chumbak), Sports (e.g, Rani Rampal, Captain of Indian Women Hockey team) and influencers as they shared personal journeys and untold stories of menstrual health. We are sure that Team Pumpkin’s strategies and collaboration will help us generate a powerful digital impact across social media platforms.”
The agency has been awarded the mandate following a multi-agency pitch. As a part of the mandate, Team Pumpkin will be managing the entire social media activities for the brand. The digital media responsibilities will be handled from the company’s office in Bangalore and will be supported by its offices in Mumbai and Delhi for regional requirements.
“&Me caters to the specific nutritional requirements of women, making it a path-breaking F&M brand. We will be helping &Me become the go-to nutritional source for women across the country; not only helping them build market leadership but also support the greater cause of women’s health and wellness,” said, Swati Nathani, Co-Founder & CBO, Team Pumpkin.
Team pumpkin lives and breathes by its motto of being "Artists who use science to grow businesses’. Founded in 2012, the company has offices across Mumbai, Delhi, Bengaluru, and London with a portfolio of global clientele including Axis Bank, MamyPoko Pants, Future Group, Nilkamal, TATA Steel, Hindustan Coca Cola Beverages, Bajaj Finserv and ITC among others.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
