MAM
Team Pumpkin bags multi-brands digital mandate from Tata Steel
MUMBAI: Tata Steel, India's largest private steel manufacturer recently awarded its digital mandate for Tata Steel Aashiyana and Tata Tiscon to Team Pumpkin, a notable 360 degrees digital marketing and PR agency in India. As part of the mandate, Team Pumpkin will help Tata Steel with strategy and execution to strengthen brand recall and build a strong community of digital followers.
Having a presence in Delhi, Mumbai and Bangalore, Team Pumpkin has started providing its services to the industry giant from its Mumbai office with support from its satellite team in Kolkata. The agency is involved in managing social media, SEO, performance marketing and marketing automation for both, Tata Tiscon and Aashiyana by Tata Steel. In addition, Team Pumpkin has also playing a significant role in the online efforts of Tata Shaktee and more recently, Tata Basera. The mandate also extends to helping some more Tata Steel brands with UI / UX revamp.
Speaking about the win, Team Pumpkin CBO Swati Nathani said, “We love challenging ourselves by venturing into unconventional segments. Selling home building products online also brings one such exciting experience for us and with our association with Tata Steel, we are all set to transform the digital landscape for homebuilding in India.”
Team Pumpkin embodies its motto of being artists, by using ‘the right mix of science and art to grow businesses’. Founded in 2012, the company has offices across India, with a portfolio of global clientele including MamyPoko Pants, Axis Bank, Mahindra Group, Bajaj Finserv and ITC Foods amongst others.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
