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Team INOX Unlocks Imagination During The 21-Day Lockdown
MUMBAI: With a view to contain the spread of COVID-19, Prime Minister Narendra Modi had announced a 21-day lockdown across the country, which is still in force. The lockdown means that all the citizens of the country are required to stay in the confines of their homes.
During the lockdown, employees of India’s leading cinema chain, INOX Leisure Ltd, across the country, are spending their time performing inventive and creative tasks. Such tasks not only help them stay panic-free, but also focused and productive. It also allows them to maintain a happy and positive environment at home. Employees were involved in activities like gardening, painting, food photography, toy photography, cooking, bird watching, stop motion video making etc.
Talking about the innovations, Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd said, “We have always motivated our colleagues to spend time on their emotional, mental and physical wellness by spending productive time, and the current lockdown is the best opportunity to do so. Once the daily work and home responsibilities are taken care of, our colleagues have been engaging themselves in some truly wonderful activities, and it is indeed very heartening to see this. In the current scenario, when stepping out of the house is not recommended, our colleagues have shown exemplary creativity.”
Links of Social Media Posts on Employees unlocking imagination:
Twitter: https://twitter.com/INOXMovies/status/1243455971260633090?s=20
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6649304118076768256
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
