MAM
TDSAT ad cap: All arguments done
MUMBAI: It has been a long three weeks of hearings at Telecom Disputes Settlement Appellate Tribunal in the ad cap case between the News Broadcasters Association and other channels versus the Telecom Regulatory Authority of India (TRAI). Several arguments went back and forth between all the parties and, finally, it has come to an end.
The last day saw the music channels, Polimer Media and TRAI give their rejoinders. Polimer Media’s rejoinder was that Article 19 1 a of the Constitution does not apply in this case since it is not a writ petition. It also said that pay channels and FTA channels cannot be treated the same.
The music channels’ counsel Ramji Srinivasan argued that TRAI cannot use both section 36 and section 11 of the TRAI act for the regulation and now do a flip and call it a direction. If TRAI did want to frame the regulation, it should have done so under section 36 and not used multiple sections from multiple acts.
However the music channels’ counsel said that they do have a license from the TRAI but if the regulator wants to use it then it needs to to apply section 7 (11) of the Cable TV Networks act strictly without additions or subtractions.
He also presented data showing the effect the ad cap will have on their revenues. He said that channels in this genre will need to resort to a 30 per cent hike in ad rates if the cap does come into effect.
Srinivasan said that amicus curiae Aman Ahluwalia had said that news channels will be severely affected by ad cap since their viewership is low; similarly the music channels are also in danger since they are are also niche with a limited viewership. And hence the ad regulation should not be applied to anyone at all.
Finally the TRAI gave its rejoinder clarifying that it has framed a regulation under section 36 of the TRAI act and if the TDSAT feels it is a direction then it is not impeded in saying so. However the regulator maintained that it is not a direction, it is a regulation.
The TDSAT is supposed to announce its judgement on the case.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
