MAM
TCSRD launches para-sport training program in Porbandar
Mumbai: TCSRD, the corporate social responsibility arm of Tata Chemicals Ltd announced a pioneering para-sport training program in Porbandar today. This initiative has been launched in collaboration with renowned Bhima Khunti, who has personally overcome physical challenges to pursue his passion for sports. Bhima is a part of the Indian wheelchair cricket team, captain of the Gujarat wheelchair cricket team, and a state-level gold medallist in the wheelchair hurdle race, discus throw, and shotput.
The event witnessed the presence of key dignitaries including, Manish Kumar Jilaniya – district sports office Porbandar; and sports enthusiast Jesal Kadchha, who joined in celebrating this momentous occasion. The program emphasised on inclusivity and support for para-sports reflecting TCSRD’s commitment to fostering opportunities and enabling individuals like Bhima Khunti to showcase their exceptional abilities.
In a succinct six-month initiative, TCSRD’s para-sport training program in Porbandar aims to train 20 local youth for National and International competitions. This transformative endeavour will provide comprehensive support, including essential equipment, expert coaching, and mentoring. Bhima Khunti, the inspirational athlete at the heart of this initiative, symbolises resilience, determination, and an unwavering passion for sports. His remarkable journey aligns well with Tata Chemicals’ broader vision to elevate the quality of life within communities.
Tata Chemicals Ltd’s chief manufacturing office & plant head (Mithapur) N Kamath said, “We recognise the imperative to extend desired attention and acclaim to para-sports and the multitude of talents within our nation. Through this program, we aspire to cultivate a culture of inclusivity in sports. Despite para-athletes emerging as ambassadors for national campaigns, significant challenges persist, including the scarcity of academies for para-athletes, coaches, and infrastructure, besides battling societal stigma. There exists a crucial need for heightened awareness, inclusion, and recognition of para-sports in India, coupled with increased investments and innovations in this domain.”
“Welcoming sportsman Bhima Khunti aboard, this mission is a substantial step towards championing this cause. His esteemed stature and remarkable accomplishments will inspire many. We are steadfast in our commitment to contribute to the global recognition of Indian para players, making them a formidable force on the international stage.” he added.
In recent years, India’s para-sports scene has witnessed significant growth. In the 2023 Asian Para Games, India crossed the 100-medal mark and bagged 111 medals – 29 gold, 31 silver and 51 bronze. In Tokyo Paralympics 2021, India bagged 19 medals, including five golds.
Sharing his enthusiasm, Bhima Khunti commented, “I am thrilled and deeply honoured to embark on this transformative journey with TCSRD. This association goes beyond just a training program; it is a testament to the power of perseverance and the belief that sports can break barriers. Tata Chemicals’ commitment to para-sport aligns seamlessly with my own journey, and I am grateful for the opportunity to contribute to the empowerment of youth in Porbandar. Together, we aim to inspire, overcome challenges, and redefine possibilities in the world of para-sport. I look forward to a fruitful partnership that not only enhances sporting skills but also fosters a sense of community and inclusivity.”
TCSRD, the social responsibility wing of Tata Chemicals Ltd is committed to creating positive societal impacts through innovative initiatives, aligning with the organisation’s broader vision of responsible corporate citizenship.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
