Brands
TCS unveils Team SDG Universe for young learners
MUMBAI: TCS has decided that saving the planet should start with playtime, and it is giving children a whole universe to learn in. Marking Children’s Day with purpose and imagination, Tata Consultancy Services has launched Team SDG Universe, a free, interactive digital platform designed to help children explore and embrace the United Nations’ 17 sustainable development goals.
Developed by TCS iON, the company’s learning and assessment unit, the platform turns global challenges such as climate action, gender equality and responsible consumption into story-led missions. Children aged eight and above can navigate games, nano-videos, comics and interactive pledges that culminate in an SDG Ambassador certification.
Operating on a self-service model, Team SDG Universe aims to bridge the gap between awareness and real-world action by encouraging creativity, curiosity and responsible choices. Schools can integrate the programme into their curriculum, and several have already done so, including Vidya Mandir School in Chennai.
Vidya Mandir School principal Kanchana Mala S H, said the initiative aligned with the school’s aim to make screen time meaningful. “Our students found the activities enjoyable and insightful. It is heartening to see them talking about SDGs with interest and understanding. Inspired by this experience, our class eight students have chosen the UN SDGs as the theme for their annual project day,” she said.
Accessible through the TCS iON webpage, the platform encourages interdisciplinary learning and collaboration. Learners are guided by three friendly mascots Shreya Sustainable, Dhruv Development and Gyan Goals, who help make the journey engaging and relatable.
TCS iON global head Venguswamy Ramaswamy, said the initiative reflects the company’s belief in purposeful learning. “By combining play with purpose, Team SDG Universe helps young learners internalise global values through local action. True innovation is measured by its impact on society, and this platform empowers children to become global citizens,” he said.
The gamified approach responds to a growing need for interactive, scalable and meaningful sustainability learning tools. Available free to children across India, it offers schools and families a simple way to introduce SDG concepts in a format that feels fun rather than formal.
With Team SDG Universe, TCS strengthens its commitment to nation-building through education, while TCS iON further expands its mission to deliver productive learning experiences across institutions, enterprises and government departments.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
