MAM
Tata Water Plus is Aircel Chennai Open 2013 Official Hydration Partner
MUMBAI: Tata Water Plus, nutrient fortified packaged drinking water, has signed up with the 18th edition of the Aircel Chennai Open as its Official Hydration Partner.
This will be the first year of partnership for Tata Water Plus. The deal kick starts this December, when Tata Water Plus will provide the hydration for the mega-event, which is scheduled to take place from 31 December to 6 January.
Tata Water Plus will fulfill the hydration requirements of the people during the event schedule at SDAT Tennis Stadium.
Tata Water Plus vice president and head marketing and innovations- NourishCo Beverages Arvind Shukla said, “It is a pleasure to associate with the Aircel Chennai Open 2013, India‘s only ATP World Tour championship. This will be our first year as the Official Hydration Partner. We believe adequate hydration and quality nutrition are important aspects of athletic endeavours like professional tennis and other sports which require stamina and strength. We can offer just that with Tata Water Plus as it is nutritionally rich and goes beyond quenching thirst to promoting everyday good health. We are looking forward to a great and longstanding association.”
IMG Reliance COO Ashu Jindal said, “We are pleased that Tata Water Plus has chosen Aircel Chennai Open to represent their brand in its most high profile partnership. We are excited to partner with Tata Water Plus to build a new and innovative model for sponsorships.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
