MAM
Tata Tele to expand its cloud communication suite Smartflo with WhatsApp Business Platform
Mumbai: Connectivity and communication solutions for businesses Tata Tele Business Services (TTBS) has announced the strategic integration of WhatsApp Business Platform into its cloud communication suite, Smartflo. This is an advanced move in the digital era to offer an enhanced business communication experience, thus accelerating user engagement, boosting CX, and ensuring impactful customer interactions.
WhatsApp Business Platform is a simple and trusted solution for businesses to better manage customer discussions and inquiries around the world. Its superior UX, further enhances business communications, enabling seamless, rich, and impactful interactions in the way customers want to engage in today’s business ecosystem.
Tata Tele Business Services, in its endeavour to transform digital experiences with technology, brings to the table in-depth knowledge of enterprise customer needs and requirements, as well as trust and service assurance. This integration will assist businesses in mapping customer operational needs across multiple channels, while also improving customer experience through unified hyper-personalised interactions and multi-touch attributions.
Sharing his views on the enhanced cloud communication suite, Tata Teleservices Ltd SVP & head of product, marketing, and commercial Vishal Rally said, “We are excited to offer WhatsApp Business Platform through our Smartflo business suite, thereby, allowing businesses to adapt to new challenges and provide exceptional assistance to their customers on the messaging platform. Customers today expect communication to be efficient, simple, and genuine, which is enabled by WhatsApp Business. It connects our customers to their target audiences in the way they like to be assisted. As a WhatsApp Business solution provider, we at TTBS guarantee a superior user experience based on trust to our valued customers.”
“We are excited that WhatsApp Business Platform is being leveraged for customer engagement by Tata Tele Business Services for its (CPaaS) suite,” he added.
Businesses across sectors use the WhatsApp Business Platform to build a variety of customised, scaled solutions. It helps advance customer convenience and enable richer customer engagement. We look forward to continuing to build partnerships with businesses to help them unlock avenues of access to new audience cohorts who use WhatsApp extensively every day,” added WhatsApp India director of business messaging Ravi Garg.
Smartflo, in collaboration with WhatsApp Business Platform, offers an integrated omnichannel solution experience that incorporates various channels and methods of connecting with and integrating customers. It unifies the customer experience (CX) across different channels such as websites, mobile apps, social media, and phone calls, as a single-point system to optimise the collective interaction experience.
Smartflo makes business communication easy and rich, with a host of features such as single customer view, workflow automation, AI-enabled chatbots, chat interfaces, advanced analytics, hyper-personalisation, one-click integration, and an easy-to-integrate API platform.
Counted among the country’s leaders in smart digital solutions, Tata Tele Business Services, not only provides the digital highways on which companies, big and small, run their businesses but also acts as the technology catalyst for their growth by offering a comprehensive portfolio of digital solutions in the domain of security, collaboration, marketing, the cloud, and SaaS.
Smartflo, SmartOffice, SD-WAN iFLX, Microsoft 365, Google Workplace, Zoom Communications, EZ Cloud Connect, Customer Experience Platform for Businesses, Ultra-Lola, and Smart Internet leased line are among the company’s enterprise-grade solutions.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
