MAM
Tata Tea partners with Narain Karthikeyan & F1 team
MUMBAI: Tata Global Beverages‘ (TGB) Tata Tea has partnered with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore and Indian Grands Prix scheduled from 21-23 September and 26-28 October, respectively.
With the association, Tata Tea will be promoted extensively. Its logos will appear on the HRT Formula 1 team car and the helmet worn by Karthikeyan. TGB‘s association with Karthikeyan and consequently, Formula 1, will also give it a platform to connect with a large global viewership.
TGB VP-marketing Vikram Grover said, “Narain reflects the Indian youth‘s latent talent awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign, for e.g. The Tata Tea Jaago Re Inter Milan Soccer Stars program which is in its fifth season currently. Also, Formula 1‘s inherent teamwork, technology, innovation and fitness-centric nature synergises well with TGB‘s focus of being a global, health-enhancing, ‘good for you‘ beverages Company.”
HRT Formula 1 team principal Luis Pérez-Sala added, “For two seasons now Tata and Tata Motors have offered important and loyal support for HRT Formula 1 team and it is great news that TGB has joined not only Narain‘s image but also that of the team for two very important Grands Prix such as Singapore and India. This incorporation is further proof of the good relationship we have with the Tata Group, which not only establishes itself but continues to grow at the same time as the team in such a competitive world as is Formula 1.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
