Brands
Tata Tea Agni Leaf brews Chhath with Tikuli art
MUMBAI: Bihar and Jharkhand’s leading tea brand, Tata Tea Agni Leaf, has unveiled limited-edition festive packs inspired by Tikuli art, the 800-year-old hand-painted tradition of Bihar. Each pack narrates the four days of Chhath Puja: Nahay Khay, Kharna, Sandhya Arghya, and Usha Arghya, through intricate artwork, blending Tikuli motifs with elements of Mithila painting.
The packs were crafted under the guidance of Padma Shri awardee Ashok Kumar Biswas, a pioneer in reviving Tikuli art. Each design tells a visual story of devotion, perseverance, and ritual, transforming everyday chai into a celebration of Bihar’s cultural legacy.
Accompanying the festive packs is a soulful TVC, capturing families performing Chhath rituals with joy and reverence. The film interweaves the Tikuli-inspired designs, traditional customs, and evocative music, creating a nostalgic and emotionally resonant celebration of the festival.
Tata Consumer Products president – packaged beverages Puneet Das said, “Chhath Puja is a festival that binds communities and families. Our limited-edition packs celebrate Bihar’s rich artistic heritage while paying homage to the devotion of every ritual from Nahay Khay to Usha Arghya. The new TVC brings alive the festival’s emotional depth, reinforcing our connection with consumers.”
Ashok Kumar Biswas added, “Collaborating with Tata Tea Agni Leaf allowed us to showcase Tikuli art to a wider audience. The campaign honours Bihar’s artistic legacy and revives a traditional craft in a contemporary context.”
Through this campaign, Tata Tea Agni Leaf continues to blend art, culture, and storytelling, making each cup of tea a tribute to regional pride and festive devotion.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
