Brands
Tata Tea Agni Leaf brews Chhath with Tikuli art
MUMBAI: Bihar and Jharkhand’s leading tea brand, Tata Tea Agni Leaf, has unveiled limited-edition festive packs inspired by Tikuli art, the 800-year-old hand-painted tradition of Bihar. Each pack narrates the four days of Chhath Puja: Nahay Khay, Kharna, Sandhya Arghya, and Usha Arghya, through intricate artwork, blending Tikuli motifs with elements of Mithila painting.
The packs were crafted under the guidance of Padma Shri awardee Ashok Kumar Biswas, a pioneer in reviving Tikuli art. Each design tells a visual story of devotion, perseverance, and ritual, transforming everyday chai into a celebration of Bihar’s cultural legacy.
Accompanying the festive packs is a soulful TVC, capturing families performing Chhath rituals with joy and reverence. The film interweaves the Tikuli-inspired designs, traditional customs, and evocative music, creating a nostalgic and emotionally resonant celebration of the festival.
Tata Consumer Products president – packaged beverages Puneet Das said, “Chhath Puja is a festival that binds communities and families. Our limited-edition packs celebrate Bihar’s rich artistic heritage while paying homage to the devotion of every ritual from Nahay Khay to Usha Arghya. The new TVC brings alive the festival’s emotional depth, reinforcing our connection with consumers.”
Ashok Kumar Biswas added, “Collaborating with Tata Tea Agni Leaf allowed us to showcase Tikuli art to a wider audience. The campaign honours Bihar’s artistic legacy and revives a traditional craft in a contemporary context.”
Through this campaign, Tata Tea Agni Leaf continues to blend art, culture, and storytelling, making each cup of tea a tribute to regional pride and festive devotion.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
