MAM
Tata Studi signs Tute Consult as strategic communication partner
Mumbai: Tute Consult has won the digital communication mandate for Tata Studi.
Tata Studi, India’s ultimate e-learning application from the stable of Tata ClassEdge, is based on the science of learning—a highly effective learning method recommended by learning scientists.
As a part of this partnership, Tute Consult will be responsible for increasing awareness of Tata Studi and its offerings. It will help enhance the brand’s mission of inculcating effective study habits in every child and inspiring them to be independent learners.
Speaking about this collaboration, Tata Studi vice president of marketing Shreya Rana said, “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi, coupled with regional and a new-age approach, is what we were looking for in this partnership.”
Commenting on the new collaboration, Tute Consult founder Komal Lath said, “We are excited to begin our partnership with Tata Studi. Not only is the sector growing in leaps and bounds, we believe that a product like Tata Studi can revolutionise the education sector. Its integration of the best techniques from the old as well as the new, along with a milestone-driven strategy, is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”
Brands
Neeraj Jha named head of sports business – India and South Asia at Warner Bros. Discovery
From Eurosport to WBD, Jha charts a new course for sports in India and South Asia
GURUGRAM: Neeraj Jha has been appointed head of sports business for India and South Asia at Warner Bros. Discovery, marking an exciting new chapter in a career that has long been at the crossroads of sports, media, and live entertainment.
Jha’s journey in the world of broadcast and sports media spans over two decades, from producing live shows at Ten Sports to shaping content strategy at Zee, IMG, and Eurosport. Most recently, he served as director of content, programming and acquisition at Warner Bros. Discovery, where he drove year-on-year Ebitda growth and steered the network’s programming, satellite planning, and on-air promotions. His expertise ranges from content acquisition and marketing to broadcast operations and strategic partnerships.
Colleagues praise Jha for thinking outside the box. “When constraints are immense, he delivers results no matter what,” one senior executive remarked, highlighting his knack for sourcing compelling content and intellectual property for the South Asian market.
Beyond the boardroom, Jha co-founded SEEtalks, a live event series designed to inspire audiences with compelling stories, reflecting his passion for storytelling and community engagement.
From launching daily sports news shows to localising global content like WWE Wrestling for Indian audiences, Jha’s career has been a blend of creativity and operational excellence. As he steps into this new role, the sports broadcasting landscape in India and South Asia is set for a fresh and dynamic chapter.
