Brands
Tata Steel elevates Chandan Arunachalam to marketing head
MUMBAI: Tata Steel has elevated Chandan Arunachalam as head of marketing for its Retail and Special Steel businesses, effective February 2026. Based in Mumbai, he will shape the company’s marketing strategy with a sharp focus on brand strength, demand creation, smarter channels and closer ties with distributors, dealers and customers across markets.
The appointment caps a fast rising career at Tata Steel, where Arunachalam has built a reputation for taking on tough assignments and delivering at pace. From stints across the East and West to leading the South as regional sales manager, his journey has covered the length and breadth of the country, and a wide spectrum of the steel business.
In his most recent role as regional sales manager for South India, Arunachalam headed a 0.2 million tonne operation valued at around $200 million. Promoted on a fast track, he was among the youngest leaders to take on a head role, combining people management with high stakes negotiations and market expansion.
Sharing the news, he said he was excited by the new challenge and grateful for the opportunities Tata Steel has offered him so far. Having moved from individual contributor roles to managing large teams and regions, he described the elevation as a natural and energising next step.
An alumnus of IIM Ranchi with a background in mechanical engineering from SRM IST Chennai, Arunachalam joined Tata Steel after an early internship with the company. Over the years, he has blended analytical rigour with on ground sales experience, and even found time to co-found a social initiative focused on community upliftment.
With this elevation, Tata Steel is placing a big bet on a leader who understands both markets and people, and who brings youthful energy to one of its most visible businesses.
Brands
Cars24 and Tesla India launch integrated EV trade-in programme
Owners can now swap petrol or diesel cars for Tesla Model Y with up to Rs 3.25 lakh in benefits.
MUMBAI: Switching to electric just got a serious power boost Cars24 and Tesla have teamed up to make the shift from petrol or diesel cars smoother than ever. Cars24 has announced a collaboration with Tesla India to introduce an integrated trade-in programme that simplifies the entire journey of moving to an electric vehicle. The limited-period offer combines vehicle sale and new purchase into one seamless experience, removing the usual hassle of managing two separate transactions.
Under the programme, Tesla is offering an exchange bonus of Rs 3 lakh on petrol and diesel vehicles. Customers who complete a Tesla purchase will also receive an additional Rs 25,000 exchange bonus from Cars24, taking the total benefit to Rs 3.25 lakh.
The process begins at Tesla Experience Centres, where customers interested in the Model Y can start the exchange. Alternatively, they can initiate the process on the Cars24 website or app by entering their vehicle details. After a quick doorstep inspection, Cars24 provides a transparent price quote with no obligation to proceed.
If the customer accepts the offer, Cars24 handles the entire process end-to-end including vehicle pickup, direct bank payment, and ownership transfer making it completely hassle-free.
To make the switch even more accessible, Tesla is offering financing options with a down payment starting at Rs 6 lakh and EMIs from Rs 49,000 per month. The Model Y also supports convenient home charging for everyday use.
Cars24, co-founder and CMO Gajendra Jangid said, “At Cars24, our focus has always been on simplifying car transactions. Partnering with Tesla allows us to extend that convenience to customers transitioning to electric vehicles.”
With electric vehicles promising significantly lower running and maintenance costs, this collaboration aims to remove the biggest friction points in switching to an EV. For many Indian car owners, the road to going electric just became a lot less bumpy and a lot more rewarding.
