Brands
Tata Soulfull launches Masala Muesli
Mumbai: Tata Soulfull, a brand from Tata Consumer Products, a leader in India’s ‘better-for-you’ packaged foods market, is excited to announce the launch of ‘Tata Soulfull Masala Muesli’. This product line represents a bold step in transforming the traditional muesli category with a unique savoury twist, to create wholesome, delicious, affordable, and distinctly Indian breakfast and snacking option. Available in two flavors, ‘Mast Masala’ and ‘Teekha Twist’, Tata Soulfull Masala Muesli aims to redefine the cereal experience.
The Tata Soulfull Masala Muesli is a product that blends muesli with a flavourful masaledaar twist. Crafted with the goodness of 16 per cent crunchy millets, it breaks away from conventional sweet muesli options and, offering distinctive flavours in the muesli category. Tata Soulfull Masala Muesli is uniquely designed to be enjoyed with curd, providing a wholesome and satisfying breakfast or snack experience enriched with crunchy millets, wheat flakes, and cornflakes that cater to Indian taste preferences.
The blend of crunchy millets enhances the texture and product profile, providing a high-fibre, wholesome breakfast option. The product is baked, not fried, contains no preservatives or trans fats, ensuring that consumers enjoy a wholesome choice while keeping the Indian taste preferences intact.
In a fast-paced world, consumers increasingly seek convenient yet wholesome options. Tata Soulfull’s new Masala Muesli meets this demand by with a ready-to-eat cereal in two desi flavours.
Soulfull CMO Rasika Prashant commented on the launch of the product “Our Masala Muesli is set to be a game-changer in the muesli market. Millets have long been a staple in Indian diets, prized for their health benefits and cultural significance. By infusing this traditional grain with masaledaar flavours, we are not only offering a new taste experience but also honouring the deep-rooted preference for spiced foods in Indian culinary traditions. This approach sets our product line apart from typical muesli options. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers.”
Brands
Hisense launches Intelli Cool Pro air conditioners in India
New range brings rapid inverter cooling, Wi Fi voice control and R32 refrigerant
MUMBAI: Hisense is turning up the cool factor in India’s home appliance market with the launch of its Intelli Cool Pro Series room air conditioners, a new premium range designed to combine faster cooling with smarter connectivity.
Announced on 9 March, the launch expands the company’s residential air conditioner portfolio in India and brings its latest inverter technology and connected features to Indian homes.
At the centre of the new range is Hisense’s QSD rapid inverter technology, designed to accelerate compressor performance and bring down room temperature quickly after the unit is switched on. The system is built on the company’s nine generations of inverter development and aims to deliver stable cooling, reduced power fluctuations and improved long term reliability.
The Intelli Cool Pro Series also features an AI smart mode that automatically adjusts cooling levels according to room conditions and user preferences. The goal is simple: maintain comfort while keeping energy consumption in check.
Beyond cooling, the company is pitching the new models as a solution for healthier indoor air. The units are equipped with a 4 in 1 healthy filter designed to capture fine particulate matter, while a self clean function helps maintain hygiene within the system and improves overall air quality inside the home.
Connectivity is another key focus. The air conditioners come with built in Wi Fi through the Hisense ConnectLife platform, allowing users to control and monitor their AC remotely using a smartphone. Voice control is supported in both English and Hindi, while features such as scheduling and temperature customisation make it possible to manage cooling settings from anywhere.
From an environmental perspective, the new range uses R32 refrigerant, which has a global warming potential around 65 per cent lower than the commonly used R410A refrigerant. The company says the shift supports its broader push towards more energy efficient and environmentally responsible appliances.
The Intelli Cool Pro Series is designed to deliver powerful and even cooling across different room sizes. It includes features such as quick chill technology with 3D airflow design, four way auto swing for uniform air distribution and long distance airflow to cool larger spaces effectively. Multiple sleep modes, quiet operation and stabiliser free performance are also part of the package.
Hisense India chief executive officer Pankaj Rana said modern air conditioning needs to go beyond basic cooling as consumers increasingly look for intelligent performance, energy efficiency and healthier indoor environments. He added that the Intelli Cool Pro Series combines rapid inverter technology, AI driven adaptability and smart connectivity to meet the evolving needs of Indian households.
Along with the Intelli Cool Pro Series, Hisense has also introduced the Intelli Cool Series and the Eco Cool Series in India, further expanding its presence in the country’s growing air conditioner market.
