Brands
Tata Projects bags Rs 3,000 crore project in Chhattisgarh
MUMBAI: Tata Projects Limited recently announced that its ‘Smart Cities Business Unit’ has been awarded Bharat Net project worth Rs 30.57 billion in Chhattisgarh.
The project involves laying of Optical Fibre Network that follows ring architecture with Internet Protocol – Multi Protocol Label Switching (IP-MPLS) technology.
“We are very delighted to receive this prestigious project under the Central government’s ambitious Digital India initiative. We are confident that once the project is completed it will help in strengthening the State’s economy and enable local people to lead their lives with much ease” Tata Projects Limited managing director Vinayak Deshpande as quoted by Business Standard.
About 2.6 crore people of the state will directly be benefit with this infrastructure development and important services including PDS, 102 (Free Ambulance Service) and 108 (Emergency service) will be effectively executed. This project will link 85 blocks and 5,987 gram panchayats across the 27 districts in the state by providing broadband and mobile phone connectivity.
Tata Projects will lay 48 crore Optical Fibre Cable (OFC) Network across the state covering 32,466 kms resulting in high speed broadband between 1Gbps to 10 Gbps, which will be provided free of cost through Wi-Fi spots.
The implementation period for the project is 12 months from starting of work.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
