MAM
Tata Nexon EV takes experiential marketing to next level
MUMBAI: Tata Motors has partnered with Godrej L’Affaire, a luxury lifestyle experiential platform by the Godrej Group, to exhibit and demonstrate the capabilities of its recently launched Tata Nexon EV- India’s Own Electric SUV. The company will set-up an experience zone at the Godrej L'Affaire to deliver the audiences an immersive experience of the future of mobility. The show-stoppers at the L’Affaire event Karanvir Bohra, Teejay Sidhu, Sushant Divgikar, Shakti Arora, Neha Saxena, Riaan George etc. will be arriving in style in the Nexon EV – the official car partner for this edition.
Commenting on the association, Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd. said "The focus of our marketing strategy is to participate in events that includes test-driving experiences, which brings word-of-mouth and referrals for the brand. Godrej L’Affaire is one such platform for us to augment the ultimate electric experience for those who appreciate finer things in life. Our aim is to introduce the future of mobility and proliferate a lifestyle change while providing a surreal experience towards being environmentally conscious. To further boost the experience, we have installed Tata Nexon EV virtual demo setup at select Tata Croma stores in Mumbai, Delhi and Bengaluru. We are eager for our guests to experience the various elements of driving a Tata Motors electric vehicle and behold the amazing!”
Located at Godrej One in Vikhroli – Mumbai, the potential customers as well as L’Affaire guests will be able to enjoy an extended driving experience that is not experienced on regular test drives. To extend this occasion to its fans, Tata Motors is running a social media contest across its Facebook, Twitter and Instagram offering 10 exclusive Godrej L’Affaire passes up for the grabs.
Launched earlier this year at an introductory price of Rs.13.99 Lakhs, the Tata Nexon EV is powered by the cutting-edge Ziptron technology, promising zippy performance. The vehicle is equipped with ARAI certified anxiety-free range of 312 km on a single charge, an efficient high voltage system, fast charging capability, extended battery life, class leading safety features and 35 connected features offered by Tata Motors Z-Connect app.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
