MAM
Tata Mutual Fund launches a new Digital Campaign: #TakeCharge – Women must invest!
MUMBAI: Tata Mutual Fund launches “#TakeCharge – Women must invest.”, an educative initiative on occasion of Women's Day. The campaign is aimed encouraging women across the country who straddle multiples roles across home, work and their own goals. Being financially stable and independent is most critical. Mutual Funds will help them create wealth over the long term.
The campaign showcases an insight that even in 2020, women in India still have men in their lives taking investing decisions on their behalf. So, the basic tenet of the #TakeCharge – Women must invest campaign is to encourage and educate women to know more about investing. Listen to all advice but take charge of making investing decisions.
Tata Mutual Fund's ad seeks to help women make their own investment choices. MVS Murthy, Head – Digital & Marketing, Tata Asset Management said, #TakeCharge – Women must invest is an intelligent nudge to women. The nudge to "Human Intelligence” is brought in from "Artificial Intelligence" which has voices of women protagonists – Siri, Alexa and Cortana being on the dot with solutions to all questions. If those who design path-breaking technologies recognize the trust and persuasive power of a Woman's voice, women too must be cognizant of this power and take charge. Anyone who sees the ad or is forwarded the same should share it onwards and give tail-wind to "self-belief in motion.”
Arunima Singh, Executive VP, Social Beat (the digital agency who worked on the video) said that, “As a member of the leadership team at Social Beat, I have some of the brightest women minds working with us. It is recognized by my own team and even our clients appreciate the insights, strategies and value we bring for the business. Tata Mutual Fund is amongst our progressive clients who backed the idea of show-casing examples of “Artificial Intelligence“ to get women to recognize their super powers. The world today looks up to them for answers. It is only natural that they took charge of their investments and be answerable to themselves for their successes. We are working on reaching out to as many women across all digital platforms.”
The campaign is launched on Women's Day as an ode to women as problem solvers. The creative agency Social Beat will amplify the videos and posts via use of various social media platforms. By using platforms like Facebook and Instagram as its amplification tool, Social Beat intends to drive the message via Linked-In and Youtube as well.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
