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Tata Docomo creative duties bagged by FCB Ulka
MUMBAI: FCB Ulka, the motto of which is ‘Never Finished,’ recently bagged the creative mandate for Tata Docomo Business Services, following a multi-agency pitch.
As a part of the mandate, the agency will service the enterprise business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office.
Tata Docomo Business Services is a leader in various telecom solutions, backed by years of experience, awards and innovations, helping businesses harness cutting edge technology to grow and do big. There are several industry “firsts” the brand has achieved, notable ones being 100 Mbps consumer broadband, SIP Trunk over 3G last-mile, School-bus Tracking, and Wi-Fi on the move.
Tata Teleservices’ business head – SME, enterprise business Harjit Singh Chauhan said: “With our strong focus on enhancing customer experience, it is also important for us to have a strong and complementary brand appeal. FCB Ulka, we believe, will present Tata Docomo Business Services brand in a unique, creative and impactful manner.”
FCB Ulka CEO Nitin Karkare, “As we script another chapter with Tata Docomo Business Services, marking our second innings, we are elated at the opportunity to partner the brand communication mandate for their Enterprise Business. We look forward to add excitement to the category as we blend the brand’s innovation and expertise with our storytelling, to create impactful and memorable campaigns!”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
