Brands
Tata Consumer Products expand the ready-to-drink lineup
Mumbai: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, announced its entry into the ready-to-drink cold coffee category with the launch of Tata Coffee Gold- cold brew. This latest offering aims to redefine the coffee experience by delivering a unique blend of cold brew maintaining a rounded taste profile without any bitterness.
Tata Coffee Gold is brewed with cold water to retain its smoothness, using only the finest ingredients and is available in three variants – Classic, Mocha, and Hazelnut. Free from any artificial flavourings, it offers an authentic and genuine coffee experience that is both refreshing and satisfying.
Beverages Ltd, Tata consumer products (the ready-to-drink business of Tata Consumer Products) MD NourishCo Vikram Grover, said, “Our aim with Tata Coffee Gold- cold brew ready-to-drink coffee is to provide an unparalleled coffee experience to our discerning customers. We have meticulously crafted this beverage to cater to the needs of coffee enthusiasts who appreciate a perfect blend of taste, quality, and convenience. With Tata Coffee Gold- cold brew, we are offering a product that delivers a rich, rounded taste without any bitterness, while still providing a cold brewed coffee hit”.
Carefully crafted for those who appreciate the finer things in life, this new beverage steeped for more than 12 hours offers a strong, rich, velvety taste that will captivate coffee connoisseurs. This well-crafted recipe ensures that each sip provides a perfect balance between indulgence and mindful consumption, making it an ideal lifestyle choice for coffee lovers. One of the key highlights of Tata Coffee Gold- cold brew ready-to-drink coffee is its low sugar content, catering to health-conscious individuals without compromising on taste.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
