MAM
Tata CLiQ’s flagship 10.10 sale celebrates the festive season
Mumbai: The flagship e-commerce initiatives of the Tata Group—Tata CLiQ, Tata CLiQ Luxury, and Tata CLiQ Palette are hosting their annual and much-awaited 10.10 sale starting on 6 October. The sale will have attractive offers across various categories, such as apparel, beauty, accessories, footwear, jewellery, watches, and more, allowing consumers to shop from leading brands this festive season.
Tata CLiQ chief executive officer Gopal Asthana said, “At Tata CLiQ, our efforts are focused on becoming the preferred platform for consumers for lifestyle, luxury, and beauty. Tapping into the current buying sentiment of consumers this festive season, we are excited to announce our flagship sale event, 10.10, which starts on 6 October. All three platforms, Tata CLiQ, Tata CLiQ Luxury, and Tata CLiQ Palette, have a bouquet of offers across categories that are bound to excite consumers as they shop this festive season. The platforms have also expanded their existing portfolio by introducing the latest collections, thus increasing their assortment further across different categories. We look forward to an exciting festive season as we continue to provide curated offerings and an elevated shopping experience to our customers.”
Tata CLiQ, India’s leading e-commerce destination, is driving the proposition of ‘scoring the perfect 10 on your fashion’ for the 10/10 sale. During the sale, it promises to offer curated and trendiest collections from leading brands across fashion and lifestyle.
Starting 6 October, customers can enjoy up to 85 per cent off on their favourite brands, along with added benefits such as free shipping, additional coupons, and bank offers. Further, one can avail a flat 15 per cent off on the products wishlisted from 3 to 5 October.
It promises to be a blockbuster shopping season for customers, with amazing offers up for grabs across leading categories such as apparel and footwear. Menswear brands like Jack & Jones, Levi’s, Spykar, U.S. Polo Assn., and more will be up to 30-80 per cent off, while men’s footwear will be up to 70 per cent off. Womenswear too has exciting offers, with up to 70 per cent off on leading apparel and footwear brands such as Aldo, AND, Biba, Clarks, Only, Vero Moda, and W. In addition, one can enjoy offers on watches from brands like Casio, Fossil, and Titan. The gadgets and accessories categories also have offers one can’t resist.
Leading banks are also participating in the sale with a 10% instant discount on HDFC bank credit cards from 6 October to 10 October and on ICICI bank credit cards from 10 October to 16 October.
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Tata CLiQ Luxury, India’s premier luxury lifestyle platform, invites consumers to celebrate and cherish timeless traditions as they avail offers on the most coveted global and Indian luxury brands across categories.
Enjoy up to 10–40 per cent off on accessories from brands like Guess, Montblanc, Mulberry, Samsonite, and more. Luxury watch brands like Versace have up to 40 per cent off, and one can get special gifts from brands like Longines, Rado, and Tissot. Premium fashion watch brands like Earnshaw, Emporio Armani, Just Cavalli, and Maserati will also have offers.
Dress to impress as fashion categories which include premium and bridge-to-luxury portfolio for men and women are up to 40–50 per cent off. Brands like Calvin Klein Jeans, Forever New, Gant, Lacoste, Tommy Hilfiger, True Religion, and Selected Homme in apparel and Aldo, Adidas Originals, Bugatti, Dune London, and New Balance in footwear will have offers. In the kid’s category, consumers can avail of 30–50 per cent off on brands like Boss Kids, Choupette, Jordan, and Karl Lagerfeld Kids. In the Indiluxe section, prominent Indian designer labels like Balance by Rohit Bal, Gopi Vaid, Masaba, Ritu Kumar, RR Blue, and more will have irresistible offers. In addition, Joules by Radhika, Da Milano, and Tiesta in jewellery, accessories, and footwear will also have attractive offers.
Beauty and fragrance enthusiasts are in for a treat, with brands like Bvlgari, Dyson, L’occitane, Moroccan Oil, and Yves Saint Laurent up for grabs with special offers. Apart from this, in the fine jewellery category, leading brands like De Beers Forevermark and Zoya have special offers, and fashion jewellery brands such as Swarovski, Police, and Ted Baker are up to 60 per cent off. Dyson Home, Le Creuset, Noritake, Roberto Cavalli, Versace, and Zippo in the home category will also have offers. If one is looking to shop for eyewear, luxury brands have lucrative offers of up to 50 per cent off. Also brands like Prada, Ray-Ban, and Tom Ford have special offers. In the fitness category, Flexnest and Powemax will have offers one wouldn’t want to miss!
HDFC bank credit card holders can get a ten per cent instant discount from 6 October to 10 October and on ICICI and IDFC bank credit cards from 11 October to 15 October while shopping on Tata CLiQ Luxury.
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Tata CLiQ Palette, India’s beauty matchmaker, invites customers to score the perfect look this festive season with their widest assortment of top beauty products from 1000+ brands at up to 50% off this 10/10 sale, starting on October 6th. What’s more? First-time shoppers can avail of a flat Rs. 500 off on their first order across the entire collection, along with exciting gifts with purchases and additional discounts.
Get ready to discover your favourite brands at never-seen-before prices, from exciting daily deals to offers on new drops until October 15th! It’s the best time to shop makeup must-haves from Colorbar, Lakme, Maybelline New York, and Sugar Cosmetics which are up to 60 per cent off. Set the base right for any look with the right skin prep with holy grail essentials from Biotique, L’Oreal Paris, Minimalist, and Neutrogena which are up to 45% off. With up to 65% off, refresh your perfume counter with classic fragrances from Ajmal, Guess, Jaguar, and Skinn By Titan. Discover hair care and hair colour best-sellers from Garnier, L’Oreal Paris, and Pilgrim that will be up to 45 per cent off. If you are looking to switch up your shower routine, stock up on bath and body supplies from Dove, Mamaearth, Nivea, and Vaseline which are up to 55 per cent off.
In the luxury beauty section, one can indulge in luxury skincare at incredible prices from CLINIQUE, COSRX, Gallinee, and more with assured gifts and a minimum of 20–65 per cent off, respectively. Recreate iconic looks with top international makeup brands such as Bobbi Brown, GA-DE, M.A.C., and Sigma Beauty, which are up to 40 per cent off. Coveted fragrance brands like Bvlgari, Carolina Herrerra, and Paco Rabanne will be up to 20 per cent off and make for the perfect gifting option this festive season. Tame those tresses with hair care by availing 25 per cent off on brands like Kevin Murphy, Olaplex, and Rene Furtner. Stock up on body care essentials for the upcoming winter season with steal deals from cult favourite brands like Forest Essentials, Kama Ayurveda, and The Body Shop that are up to 50 per cent off.
HDFC bank credit card holders can get a ten per cent instant discount from 6 October to 15 October while shopping on Tata CLiQ Palette.
MAM
India’s financial sector spent less on TV ads in 2025 but flooded the internet
Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
MUMBAI: India’s banking, financial services and insurance sector, one of the most prolific advertisers in the country, delivered a split verdict on media in 2025. It spent less on television, held its nerve in print, turned up the volume on radio and deluged the internet with a ferocity that left every other medium looking pedestrian. The picture that emerges from TAM AdEx’s cross-media report for the BFSI sector is of an industry in transition, still wedded to the news bulletin but increasingly seduced by the algorithm.
Television: a retreat with caveats
TV ad volumes for the BFSI sector fell 16 per cent in 2025 compared with 2024, a sharp reversal after two years of consistent growth that had pushed volumes 16 per cent above 2021 levels by 2023 and a further 7 per cent higher by 2024. Within 2025 itself, the drop was concentrated in the middle of the year: the second and third quarters saw ad volumes slide 35 per cent each against the first quarter, with a partial recovery of 13 per cent in the fourth.
The retreat did not reshuffle the deck. Life insurance retained first place among TV categories with 19 per cent of ad volumes, mortgage loans held second with 16 per cent, and the top ten categories together accounted for 82 per cent of all BFSI television advertising. The dominance of news channels was equally pronounced: news claimed 68 per cent of ad volumes, general entertainment channels a distant 14 per cent and movies 12 per cent. Together, news and GEC captured 82 per cent of the sector’s television spend. News bulletins alone took 48 per cent of programme-genre volumes, with feature films second at 12 per cent. Prime time, between 6pm and 11pm, drew 34 per cent of ad volumes, followed by afternoon at 22 per cent and morning at 20 per cent. A full 82 per cent of all ads ran between 20 and 40 seconds.
Life Insurance Corporation of India was the sector’s biggest TV spender with 11 per cent of ad volumes. Muthoot Financial Enterprises came second with 9 per cent, followed by National Payments Corporation of India at 6 per cent, Tata AIG General Insurance at 5 per cent and State Bank of India at 5 per cent. The top ten advertisers together accounted for 51 per cent of total TV volumes. Three names were new to the top ten in 2025: Tata AIG General Insurance, IIFL Finance and Tata Capital. At brand level, Muthoot Finance Loan Against Gold led with 9 per cent share, Tata AIG Health Insurance entered the top ten for the first time, and the top ten brands together contributed 35 per cent of ad volumes.
Print: the long climb continues
Print told a different story. Ad space for the BFSI sector has grown every year since 2021, rising 16 per cent in 2022, 30 per cent in 2023, 51 per cent in 2024 and 64 per cent in 2025, all measured against a 2021 baseline. Within 2025, ad space was flat in the second quarter but surged 46 per cent in the third and 33 per cent in the fourth compared with the first. Life insurance led print categories with 21 per cent of ad space, followed by mutual funds and banking services and products at 13 per cent each, and corporate financial institutes at 11 per cent. The top ten categories together took 82 per cent of print ad space. LIC led print advertisers with 6 per cent share, and the top ten together covered just 19 per cent of ad space, a reflection of how fragmented print spending remains. Three new entrants joined the top ten in 2025, with Billion Brains Garage Ventures the only exclusive presence not seen in 2024’s list. In the top ten brands, LIC dominated with a 2 per cent share, while Nippon India Mutual Fund rose to third position from fourth in 2024. English accounted for 62 per cent of print ad space, Hindi for 20 per cent. Business and finance publications took 59 per cent of the genre split. The south zone led regional spending with 33 per cent of print ad space, Bangalore topping that zone, while New Delhi and Mumbai were the leading cities nationally.
Radio: louder than ever
Radio ad volumes for the BFSI sector have climbed steadily, rising 12 per cent above 2021 levels in 2023, 36 per cent in 2024 and 45 per cent in 2025. The quarterly pattern within 2025 was volatile: a sharp drop of 43 per cent in the second quarter and 42 per cent in the third, followed by a near-full recovery in the fourth. Life insurance led radio categories with 22 per cent of volumes, banking services and products second at 14 per cent and corporate NBFCs third at 11 per cent. LIC of India held its position as the leading radio advertiser with 20 per cent of ad volumes; the top ten radio advertisers together covered 69 per cent. Muthoot Financial Enterprises led radio brands with 10 per cent share, five of the top ten brands belonged to LIC alone, and SBI Mutual Fund made a remarkable leap to fifth position from 272nd in 2024. Evening and morning time-bands together captured 84 per cent of radio ad volumes, with evenings at 44 per cent and mornings at 40 per cent. Maharashtra was the leading state for radio BFSI advertising with 18 per cent share; Maharashtra, Gujarat and Uttar Pradesh together accounted for 43 per cent.
Digital: the five-times surge
If one number defines the 2025 BFSI advertising story, it is five. Digital ad impressions for the sector multiplied fivefold between 2021 and 2025, having already doubled in 2023 and doubled again in 2024 before the 2025 leap. Within the year, impressions dipped 19 per cent in the second quarter and 12 per cent in the third before recovering 8 per cent above the first quarter by the fourth. Banking services and products led digital categories with 27 per cent of impressions, life insurance and credit cards tied at 19 per cent each, and securities and sharebroking organisations fell from first place in 2024 to fourth in 2025. Axis Bank was the runaway leader among digital advertisers with 12 per cent of impressions, followed by ICICI Bank at 9 per cent, IDFC First Bank at 7 per cent and Kotak Mahindra Bank at 6 per cent. The top ten digital advertisers covered 59 per cent of impressions, and seven of them were new entrants compared with 2024, signalling rapid churn in the digital spending hierarchy. At brand level, Axis Bank led with 9 per cent, ICICI HPCL Super Saver Credit Card vaulted to third place from 921st in 2024, and six of the top ten digital brands were new to the list. Programmatic buying accounted for 91 per cent of all digital BFSI transactions; combined with ad networks, it captured 96 per cent.
The data from TAM AdEx paints the portrait of a sector that still believes in the power of the television news bulletin to sell insurance to the masses, but increasingly knows that the next generation of borrowers, investors and cardholders is scrolling, not watching. The race is now on to reach them before the algorithm serves up someone else’s loan offer first.
