Ad Campaigns
Tata CLiQ Palette releases #YourBeautyMatchmaker campaign with brand ambassador Kriti Sanon
Mumbai: It can be a never-ending process of searching, researching, and getting lost in a sea of reviews and recommendations to find the best beauty products for your skin type, hair type, and skin tone. Beauty is almost as personal as finding the ideal companion. One needs all the assistance possible, including curated information and personalised product recommendations tailored to one’s specific beauty needs. Someone who acts as a matchmaker.
Tata CLiQ Palette, India’s beauty matchmaker from the house of Tata, is here to play that part in one’s beauty journey by personalizing every customer’s experience to match their unique beauty needs. A one-stop shop for all things beauty, the app provides personalised recommendations on beauty products to consumers based on their specific hair and skin type, beauty goals, and more. It has a curated assortment of authentic products from over 1000+ international and premium brands across categories like make-up, skincare, fragrances, haircare, bath & body, and men’s grooming. The brand has roped in renowned actor and beauty aficionado Kriti Sanon as its brand ambassador.
The #YourBeautyMatchmaker campaign, created by Havas Worldwide India and starring Kriti Sanon, is a series of films that aims to introduce beauty lovers to this matchmaker that helps them find the right products, connects them with a beauty community, and offers access to tips and tricks from celebrity experts.
Sanon, as the face of Tata CLiQ Palette, perfectly echoes the brand’s youthful and playful personality as she engages in fun banter with friends and family in the films while she goes on a journey of right-swiping on personalized beauty recommendations from the app.
Speaking about the campaign, Tata CLiQ Palette director – marketing Mitali Parekh Acharya said, “Tata CLiQ Palette is a tech-enabled beauty destination that aims to bring a new approach to how people discover and shop for beauty, which is further reinforced by the #YourBeautyMatchmaker campaign. Kriti Sanon’s banter in the films is aimed at sparking conversations about fulfilling every individual’s unique beauty goals. With our state-of-the-art AI-enabled beauty ID technology, the app helps match every customer with personalised beauty product recommendations. We look forward to consumers finding their beauty match on Tata CLiQ Palette.”
Commenting on the campaign, Havas Worldwide India, CCO Anupama Ramaswamy said, “Everyone in the world of beauty is looking for the perfect match. But in the process of looking for it, we find ourselves caught in a continuous loop of researching, looking for the best products, becoming tangled in reviews, and getting confused by advice from friends. Tata CLiQ Palette’s Unique Beauty ID technology allows you to flirt with all the possibilities that are tailor-made for you. We hope to create a conversation around personalization in the beauty sector with Kriti Sanon’s interesting banter with friends and family discussing the wonderful app in the campaign.”
Tata CLiQ Palette’s revolutionary feature, Beauty ID, cuts through the clutter by asking the user a carefully curated set of questions. This intelligent system collects essential information about your skin type, concerns, preferences, and beauty goals. With this knowledge, Beauty ID harnesses the power of artificial intelligence to analyze the user’s responses and generate tailored recommendations.
Speaking on the partnership with Tata CLiQ Palette, Sanon said, “I am elated to have found my beauty match with Tata CLiQ Palette. I truly believe that beauty is born from our uniqueness and is a deeply personal journey. Tata CLiQ Palette serves as a trusted advisor by understanding one’s beauty needs and goals in detail to recommend the right products. As I discover and experiment with my beauty goals with Tata CLiQ Palette, I also look forward to encouraging everyone to be authentic and get their beauty game on by expressing their individual identity.”
As India’s beauty matchmaker, Tata CLiQ Palette is redefining the way one discovers beauty through a tech-led approach, thus elevating the experience and making shopping for beauty easier.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
