MAM
Tata Capital Home Loans says ‘Because Memories cannot be shifted’
NEW DELHI: Tata Capital Home Loans has launched its new advertising campaign themed ‘Because memories cannot be shifted’ or ‘Kyunki yaadein ghar nahin badla karti’.
Crafted from the insight that ‘when we shift across rented houses there always are some immovable things on which our fondest memories are created, that cannot be shifted’, the Campaign highlights the significance of an owned home.
The communication features classic situations which most people can relate to, such as the window which one grows up looking out of, the wall on which siblings usually have their heights measured, a loving mother-like neighbour and childhood best friends.
Conceptualised by Leo Burnett, the campaign conveys the message that Tata Capital understands that the some memories cannot be shifted and hence offers customised Home Loan solutions which help customers acquire their own home.
Tata Capital Housing Finance Limited managing director R Vaithianathan said, “Home Loans are a key segment for Tata Capital. Our constant endeavour is to provide customized and innovative Home Loan solutions to help the customer own his dream home. With the current Campaign we are confident of enhancing the awareness of Tata Capital’s Home Loan offering and reaching out to many more potential customers.”
Tata Capitalhead – brand marketing and corporate communication Veetika Deoras said, “This Campaign is Tata Capital Home Loans’ second mass media campaign, and it builds on our earlier campaign by highlighting another reason to ‘own a home’. The campaign is based on a pertinent and warm insight – that as we move across rented houses, we leave behind many beautiful memories. An owned Home allows us as individuals to grow, with these memories, and not without them.”
The campaign broke on 6 December across print, radio, outdoor and online, specifically targeting the markets of Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Indore and Raipur. The duration of the campaign will be around 30 days.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
