Account
Tata appoints JWT as creative agency for global brand campaign
MUMBAI: Tata Sons, the principal investment holding company of the Tata Group, has appointed JWT as the creative agency for its global brand campaign.
The campaign will seek to present three core messaging corridors about the Tata brand – Tata is global, Tata is trustworthy and Tata is a good corporate citizen.
The account was awarded in a pitch process that attracted some of the best-known and largest agencies in the world. JWT’s London, New York and Mumbai offices worked together to win the pitch.
“This is an extraordinary time for the Tata brand,” said JWT global president Gustavo Martinez (and 2015 incoming chairman and CEO). “This is one of the great corporate stories that deserves to be better known and understood across the globe. We look forward to harnessing JWT’s expertise to make sure that global markets recognise the extremely successful values-driven organisation that the Tata brand represents.”
Brand Custodian and member of the Group Executive Council for Tata Sons Mukund Rajan said, “We are delighted to be entering into this partnership with JWT, which has a proud history spanning 15 decades of creative success. As Tata continues its journey toward becoming one of the most admired corporate and employer brands in the world, we look forward to the support of the most credible and globally respected partners.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
