MAM
Tata AIA Life Insurance ropes Amitabh Verma as COO
MUMBAI: Tata AIA Life Insurance Company (Tata AIA Life) has added a new member to its senior management team with the appointment of Amitabh Verma as its chief operating officer (COO).
Based out of the company’s headquarters in Mumbai, Verma will primarily be responsible for driving operational excellence across the company, and shall be reporting directly to Suresh Mahalingam, the CEO of the comany.
Operational Excellence includes design, implementation and improvement of policies and procedures that Tata AIA Life uses to create and deliver its solutions.
“I am very excited to help lead the company to its next phase of innovation through operational excellence initiatives, which will be a key part of the strategy of Tata AIA Life going ahead. Working together, we will not only accelerate the adoption of Right technologies and processes, but also do so in a way that delivers long-term value to customers and shareholders alike,” said Verma.
Verma is an engineer and a management graduate from institutes of highest repute. He has over 23 years of experience in the Insurance and Information Technology business. Most recently, he served as the chief operating officer of Birla Sun Life Insurance, where he was responsible for scaling up the business and, developing and deploying strategies for growth.
Verma has had a stint with Tata AIA Life during 2001 to 2005. He also worked with the AIA Group in Hong Kong from 2006 to 2008 as IT and operations vice president.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
