Executive Dossier
Tasty Treat celebrates International Yoga Day with a twist
MUMBAI: Good food and some humor can add a lot of meaning to the fast pace life we are living in. While everyone unites to celebrate International Yoga Day on 21st June, Tasty Treat the popular munching brand by Future Consumer Limited presents, ‘Tasty Treat Yogasan’. Connecting with the foodie hidden in everyone, ‘Tasty Treat Yogasan’ is a humorous campaign that highlights how Tasty Treat fans have their own ways, knacks and mannerisms to enjoy every Tasty Treat product.Tasty Treat Yogasan features asans like Stretch-asan, Chabao-asan, Chatkara-asan andCrawl-asanwhich are promoted through a series of videos on the brands social media handles.
The campaign demonstrates the different Tasty Treat Yogasan’s like ‘Stretch-asan’; when you stretch your arms to grab your favourite Tasty Treat biscuits from the table while sitting on the couch. ‘Chabao-asan’ – when you exercise your mouth and gums by non-stop munching. ‘Chatkara-asan’ – when you do facial exercises by taking chatkaras while eating chatpatabhujia. Lastly, the ‘Crawl-asan’ – when you exercise by crawling and sneaking from your family to get your favourite wafer biscuit.
Speaking about the interesting take of the campaignSadashiv Nayak, CEO – Food Business, Future Group says, “Tasty Treat is a fun brand that connects instantly with anyone who loves to indulge in food. We believe in communicating with our consumers in the moment and like to engage with them on an ongoing basis. The campaign has tongue-in-cheek humor which will make you smile at the same time will get your taste buds craving for some masaledar chips or munch on some thin cookies.”
So follow Tasty Treat on Facebook and Instagram and let’s do the Tasty Treat Yogasans. Tasty Treat products are available at your nearest Big Bazaar, Big Bazaar GEN NXT, Easyday Club, Heritage, Aadhar and the stores near you.
MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.
Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.
Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.
Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.
Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.
With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.
