MAM
Taproot co-founder Padhi is jury prez at Adfest 2013
MUMBAI: Taproot India chief creative officer and co-founder Santosh Padhi will be joining the annual Adfest event as jury president for the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards.
The event will take place from 17 March to 19 March in Pattaya, Thailand.
“The Asian region has had a love affair with craft for years. We have witnessed some wonderful marriages of the modern and the ethnic. Asians have a sea of traditions to delve into, and this region does not shy away from fearless experiments when it comes to art, craft and design,” says Padhi.
Adfest president Jimmy Lam said, “Paddy‘s credentials as an art director and designer are formidable. He has been involved in some of India‘s most celebrated print campaigns, which makes him our undisputed choice as Jury President of Design and Print Craft in 2013.”
Padhi, or Paddy as he is known in the advertising circle, started his career 18 years ago. After a 10-year stint at Leo Burnet, he started Taproot India, which ranked amongst the Top 20 Independent Agencies in the world in the 2010 Cannes Survey, and was the Best Performing Agency from India at ADFEST 2010. Taproot has to its credit campaigns for Pepsi (the Cricket World Cup campaign), Airtel (Har Ek Friend Zaroori Hota Hai) and the Bombay Times campaign (Born Glamorous).
Padhi also holds the record for the most number of Cannes Lions won by an individual Indian creative from India, and was also voted the 3rd Best Art Director in the World in a survey conducted by Campaign UK in 2009-2010.
“ADFEST is one of the oldest, most reputed and celebrated award shows this region has. It values all things uniquely Asian – be it Asian culture, traditions, insights or behavior. Its delightful venue near the beaches of Pattaya just adds to its charm. To have one‘s work applauded in such a vibrant atmosphere is amazing indeed,” he says.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
