MAM
Tape-based Object Storage with Multi-Tenancy: New Partnership between PoINT and Auwau
Siegen, Germany/Copenhagen, Denmark. With their new partnership, Auwau and PoINT present their joint solution for storage service providers. Bringing together the two products Cloutility and PoINT Archival Gateway enables providers to offer tape-based object storage “as a service”, with user and authorization management entirely on the customer side.
To enable customers of cloud storage services to manage users and authorizations themselves, service providers must offer a suitable user interface. Danish company Auwau has developed Cloutility, a web service that provides flexible and secure multi-tenancy: Cloud providers and their resellers and customers organize storage, repositories and authorizations for departments and users in a hierarchical structure.
The cooperation with PoINT enables the integration of the S3-to-Tape solution PoINT Archival Gateway into this user administration. This greatly simplifies the user-friendly integration of a tape storage class. Cloud providers can now offer a cost-effective Glacier storage class on which their customers can create users and buckets as tenants and define authorizations themselves via the Cloutility interface.
Cloutility also allows the configuration of subscription-based recurring billing automation for all tenants.
“We are excited about this important strategic partnership,” said Thomas Bak, CEO of Auwau. “With Cloutility and PoINT, cloud providers can significantly expand their S3 offering while providing their customers with maximum flexibility.”
For more information, please visit www.point.de.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
