MAM
Tanushree Radhakrishnan returns to ZenithOptimedia as SVP
MUMBAI: The ZenithOptimedia Group is expanding and consolidating its digital operations in India. The global media services network has recently hired media veteran Tanushree Radhakrishnan, who was serving GroupM India earlier, as MEC North digital head. Radhakrishnan will report to Zenith Optimedia Group, digital companies Performics and Resultrix, MD Tanmay Mohanty.
This is her second innings with the ZenithOptimedia Group. She was previously employed with the organisation between 2008-2013 and was instrumental in the phase when Resultrix was being integrated into the group.
Mohanty says that Radhakrishnan will help the group deliver holistic value to the clients and develop a 360-degree offering basket in line with the Live ROI philosophy. “The group is witnessing unprecedented growth all around, whether it is increase in spends from existing clients, the rush of new business or talent. Be it the setup of a media technology division in Bangalore this year or the launch of Performics Mobile last year or the Centre of Excellence teams, there is a lot of vibrancy and energy flowing within, and I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high ROI for clients.” He explains.
Radhakrishnan concludes, “After having spent fantastic five years during my earlier stint, I’m excited to be back with the ZenithOptimedia Group. Performics is one digital organisation that really invests into its products and has the best in class tools and technologies. So am really thrilled about setting up and leading their Programmatic offering and Product Standardization, which is the need of the hour and will help us add value to our clients. It’s indeed a splendid opportunity to work with people who have a great vision and contribute to bring the ZOG Live ROI philosophy to life.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
