Brands
Tanishq debuts at Paris Haute Couture Week with ‘Tales of Mystique’
Mumbai: Tanishq, India’s largest jewelry retail brand from the house of Tata has unveiled an exquisite collection of rare and precious diamonds along with colored gemstones – ‘Tales of Mystique’ inspired by the architectural beauty of Rajasthan’s palaces and cityscape. With the launch of this collection, Tanishq takes pride in announcing its grand debut at the Paris Haute Couture Week, Fall-Winter 2023-24 in partnership with renowned Indian designer Rahul Mishra.
Every jewellery piece captures the nuances of these architectural marvels and tells the story through the eyes of the youthful exuberance of the traveler who has often heard these stories and has come here to experience the palaces of Rajasthan in all their grandeur. Tanishq has reimagined these across 60 creations of exquisite jewellery.
The collection celebrates the artisans as the embodiment of artistic expression, masterfully combining unique craftsmanship with the technical prowess to transform imagination into reality. By merging jewellery and haute couture, Tanishq and Rahul Mishra have created a synergy that transcends traditional boundaries & takes Indian heritage to the international fashion landscape.
Speaking on the collaboration, Tanishq general manager – marketing Ranjani Krishnaswamy said “This collection marks another milestone in the journey of Tanishq to be the preferred jeweller for the connoisseur who is well-traveled and seeking to add to her repertoire. The ‘Tales of Mystique’ and Rahul Mishra’s ‘We, The People’ share the same ethos of redefining Indian fashion by bringing the confluence of intricate craftsmanship, and contemporary silhouettes. Our Muse is the modern Indian woman and her expansive choices in jewelry, her curiosity in chic vintage, and her innate taste in art.”
Speaking on the collection, Tanishq head of design Garima Maheshwari said, “With Tales of Mystique, Tanishq offers an ode to the spirit of Rajasthan with a new line of high-end statement jewels that boast of color, culture and refined aesthetic. The collection narrates the tales hidden in the beautiful architectural details of the majestic palaces, the charming forts, and the exotic cityscapes of Rajasthan. It is inspired by the artistic hues of wondrous Rajasthan and imbued with rich motifs and detailed elements unique to this place.
Translating the allure of grand jharokhas, arches, domes, and staircases, each jewel has been painstakingly crafted in three dimensions and sculpted forms to bring alive the architectural beauty with the use of contemporary silhouettes and color combinations preserving the true essence of the era gone by and having an enchanting story to tell!
The collection uses a combination of unique design elements, semiprecious color stones with brilliant and fancy cut diamonds set in 18kt gold.
The collection celebrates exquisite craftsmanship and design keeping in mind the discerning, conscious women of today with evolving tastes and their desire to own statement pieces as unique as their personality. It’s carefully styled to adapt to the woman’s lifestyle adorning her as beautifully in a saree and equally effortlessly in a gown or a dress. “
Speaking on the collaboration, Rahul Mishra said, “It makes me glad and proud to be joined by ‘Tanishq’ this season as a jewellery partner for our Couture Fall 2023 showcase at the Haute Couture Week in Paris. I commend and admire the colossal cultural impact of their brand as one of the largest in its domain, in India. Their prime workmanship & expertise in jewellery-making, along with their efforts towards empowering local craft communities of India are unparalleled and in alignment with the core philosophies of the brand Rahul Mishra.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
