Ad Campaigns
#TamizhanDa: Nippon Paint Celebrates Tamil Nadu Cricketers’ Spirit
Mumbai: Nippon Paint, the No. 1 Paint in Asia Pacific, recently launched a powerful campaign titled #TamizhanDa. This initiative celebrates the remarkable talent and strong spirit that define Tamil Nadu’s cricketers. The #TamizhanDa campaign serves a dual purpose. It not only reinforces Nippon Paint’s deep-rooted presence in Tamil Nadu but also expresses immense pride in being a brand born and #MadeinTamilNadu.
Tamil Nadu cricketers have consistently left their mark on the sport, showcasing their brilliance irrespective of team colours. The heart of the campaign lies in a captivating television commercial featuring three energetic cricketers – Dinesh Karthik, Washington Sundar, and Sai Sudharshan. These talented players embody the very essence of Tamil pride. The commercial brings to life the dedication, relentless perseverance, and fighting spirit that these cricketers bring to the field – qualities that resonate deeply with the people of Tamil Nadu and Nippon Paint as a brand.
Speaking about the campaign Nippon Paint India Pvt Ltd president, (Decorative) Mahesh Anand said, “Being a brand made and bred in Tamil Nadu fills us with pride. We’re honoured to partner with the state’s cricket heroes. By celebrating their achievements, we celebrate the spirit of Tamil Nadu. Their dedication, talent, and fighting spirit reflect what we admire and incorporate into our work ethic. The #TamizhanDa campaign is our tribute to Tamil Nadu and its cricket fans, strengthening our connection with the state.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
