MAM
Talking Point Communications joins Global PR Network Iprex to go worldwide
NEW DELHI: Talking Point Communications, part of the IJCP Group, has joined Iprex, a worldwide network of independent communications and marketing agencies. The move opens doors for the firm to collaborate across North America, Europe, the Middle East and Asia Pacific, helping clients tell their stories seamlessly across borders while keeping local flavour intact.
The agency, which offers services from public relations and reputation management to digital campaigns, content creation, film production and events, now gains access to a global playground of expertise. Within the IJCP Group, Talking Point works alongside Red Comet Films, IJCP Publications and Medtalks, blending strategic communications with content and filmmaking capabilities.
In India, Talking Point’s client roster reads like a who’s who: leading e-commerce platforms, healthcare and pharmaceutical brands, FMCG giants, venture capital firms, SaaS companies, lifestyle and travel brands, NGOs and more.
Talking Point Communications founder Naina Aggarwal Ahuja said, “As organisations spread across borders, communications needs to travel with them. Joining Iprex lets us coordinate global narratives while staying rooted locally, ensuring stories are clear, consistent and impactful.”
Iprex global president Ann-Marie O’Sullivan added, “We seek partners who bring both local insight and a collaborative mindset. Talking Point strengthens our presence and adds depth to the expertise our clients can tap into worldwide.”
Evolving from a traditional PR network, Iprex now offers partners shared knowledge, specialised capabilities and collaborative resources to tackle complex communication challenges across markets. For Talking Point, it’s a ticket to take Indian creativity global, without losing touch with homegrown nuance.
Brands
Home truths IKEA bets on Indian dreams with a new brand chapter
From kitchens to classrooms, IKEA reframes how Indian homes shape ambition.
MUMBAI: If India is dreaming bigger than ever, IKEA is pulling up a chair at the starting point. The Swedish home furnishings major has unveiled a new brand position for the country, It All Starts at Home signalling a shift from retail introduction to long-term emotional relevance in one of its most important growth markets.
The idea taps into a simple but powerful insight, Indian homes are no longer static spaces. Kitchens double up as studios, balconies become classrooms, bedrooms host businesses, workouts and late-night ambitions. Tradition and modernity now share the same square footage. IKEA’s new positioning celebrates homes as living, evolving foundations where everyday routines quietly shape bigger aspirations.
Since entering India in 2018, IKEA’s journey has mirrored this transformation. What began as an effort to familiarise shoppers with its stores, prices and life-at-home philosophy has grown into something more embedded. According to the company, top-of-mind recall has climbed sharply from four per cent at launch to 43 per cent today reflecting IKEA’s move from novelty to everyday relevance.
IKEA India CEO Patrik Antoni said the shift comes from listening closely to how Indians live today. Expectations from home have expanded, and the brand now sees its role as removing physical, financial and psychological barriers between people and their dream spaces. The ambition is clear, reach twice as many consumers while staying present across homes of every size, budget and aspiration.
The strategy also lays out IKEA’s next phase of growth. The focus will be on accessibility through multiple formats, deeper online penetration and service-led touchpoints across more cities. Small spaces, multifunctional living and everyday family needs areas where Indian homes are changing fastest will take centre stage.
The new brand direction will roll out through a 360-degree approach, spanning films, digital and social content, creator collaborations and in-store experiences, reinforced across IKEA’s website and app. Rather than shouting about products, the storytelling places them quietly in the background of real lives and real ambitions.
Earlier today, IKEA India released its brand manifesto, followed by the first of three films. The opening story features Kabita Singh, the Youtube creator behind Kabita’s Kitchen, who built a following of 15 million subscribers starting from a modest home kitchen, a fitting illustration of the brand’s core message.
In a market crowded with bold claims, IKEA’s latest move is deliberately understated. By rooting its growth story in the everyday realities of Indian homes, the brand is betting that the most powerful journeys still begin exactly where people live.
